Join #HPCAchat every Thursday at 12pm GMT with @HPCA_SA Tell us a little bit about yourself? Hi, my name is Shaun Thomas and I am the Assistan
Join #HPCAchat every Thursday at 12pm GMT with @HPCA_SA
Tell us a little bit about yourself?
Hi, my name is Shaun Thomas and I am the Assistant Communications Officer for HPCA (The Hospice Palliative Care Association of South Africa) & Head of Digital Marketing for ehospice – a collaborative online platform which features editions from around the world (International, International children, Africa, Australia, Canada, India, Ireland, Kenya, UK & USA) shedding their views and inspirations around hospice and palliative care in their respective country.
Why Twitter and TweetChat?
Simply put, Twitter, in my opinion, is the most effective communication tool in getting your message across in a precise and “to the point” manner. It’s extremely dynamic and the hashtag linked to your chat makes sure that the discussion you have remains there for future reference. The Tweetchat concept I put more effort and time into around 2015 when I realized that there are so many influential people on Twitter who are involved with hospice & palliative care from around the world. It was always tricky trying to get hold of these people via email, however, they were active “tweeters” and that’s when I realized we need to start hosting Tweetchats and invite these influencers to participate and shed their valuable insight and experience relating to the various topics around hospice and palliative care.
What is your chat about?
#HPCAChat touches on a range of discussion relating to hospice & palliative care from South Africa and around the world.
What inspired the chat?
What inspired the chat was the power of social media and the ease in which you can engage with people from around the world through this virtual meeting/discussion that happens through the hashtag.
Tells us about your community?
Our tweet chats are about hospice and palliative care and we use the platform to create better awareness and understanding of the practice. Anyone involved in hospice and the general public all participate in the chats.
Can you share with us one or two success stories from TweetChat?
There have been many success stories and it would be difficult to pick one. I think the overall success of implementing such a concept (Tweetchat) is the positive increase in the credibility of your brand. You become known as an authoritative influence on Twitter and people from around the world start to engage with your organization outside of the Tweetchat – the get involved in projects, donate and start to actively punt your organization outside of the Tweetchat and that has by far been the biggest success!
How can TweetChats improve?
For me, the Tweetchats don’t need to improve, I feel the user face and ease of Twitter should. It takes a while for someone to completely new to Twitter, to get a hang of it and that at times is a problem I have experienced personally.