Author: Lucy Hitz / Source: Simply Measured I went to Social Media Marketing World a month ago, meant to write a blog post about it, and
I went to Social Media Marketing World a month ago, meant to write a blog post about it, and got caught up in other projects instead.
But this has been a blessing in disguise, because the time and distance has helped me identify the lessons which really resonated with me. One of the most powerful sessions was one of the most practical, Syed Balkhi’s How to Drive More Traffic to Your Blog.
Us marketers love acronyms and frameworks, and, in this session, Balkhi dropped a fresh one (at least for me).
Identify, Create, Promote, Retain
Identify: Identify your audience by creating a “reader avatar.” For social marketers, this translates as a target audience or persona, and the easiest way to find yours is to use a combination of social analytics and listening to understand how people are interacting with your content today and how they discuss relevant topics to your brand generally.
Create: Once you know who you’re speaking to, how do you know which content to create for that audience? This panel echoed an opinion I often spout off on—you shouldn’t be everywhere. Choose a small number of social networks and blogging platforms, stick with them, and excel on them. Syed offered many specific suggestions and tools. I’ll add some of my own here, too.
- Google Analytics + Monster Insights WordPress Plugin: Know your most-visited posts right now, identify trends, and create accordingly
- Content Share Tracking: Google Analytics is a strong (and free!) tool for marketers, but it doesn’t give you insight as to how specific pieces of content are performing across specific social networks, including via dark social (private messaging over Slack, text message, FB Messenger, etc.). This insight is invaluable when it comes to creating well-tailored content for each network ecosystem. Learn more here.
- Search Console: A free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. This helps you understand how Google views your…