Incorporating Your Startup Social Media Marketing Tasks into a Day’s Plan. You know that you should do some social media marketing (SMM) tasks every day. Sites like Google Plus, though not mentioned as often, have still not given up their spot in importance when it comes to social media marketing. Social media marketing is where it is at, in this day and age of online or internet marketing. This is why it is so important to have a social media marketing plan. However, at the same time, ensure that you are not doing this assessment so often that you are not getting anything done. What other questions will help you to define where you are going and how social media marketing can help you get there? When creating your daily social media strategy, it should be inspired by the following task list: Creating budgets for social media activity; Planning social media campaigns; Creating and uploading videos and other media components; Building brand loyalty. Buyer Personas and Customer Service Buyer personas are like creating images (profiles) of what your target audience looks like, based on your assessment (where you were) as well as what is going on with your brand currently (where you are). Just keep those eyes open and if there is a risk of burnout, step back, reassess, get feedback from the team, and find ways to automate, using those wonderful social media marketing tools!
You know that you should do some social media marketing (SMM) tasks every day. That is what all the experts say is best, right? (For several years now, experts like Neil Patel have been expressing how important SMM is!)
In fact, you have it handled. Your social profiles are all set up and you know what you need to do to keep it going. Or, at the least, you have hired the right team that also knows how to get the job done. You know that they can handle it. So, you are confident.
Or, are you?
What is Needed? >> A Plan
Let’s back up just a tad and look at this social media marketing thing afresh. We are doing this even though we all know what it is. Sometimes it is helpful to take a fresh look to ensure we haven’t missed anything.
So, here we go…
Developing a strong social media presence is the hallmark of a successful startup business. This is the case whether the startup is online or offline or both (which is best, to have a foot in both realms).
Social networking sites like Facebook and Twitter are essential for maintaining a competitive edge. Some of the other sites, like Pinterest and Instagram, are coming up the ladder and becoming almost synonymous with their predecessors. Sites like Google Plus, though not mentioned as often, have still not given up their spot in importance when it comes to social media marketing.
So, back to those accounts… Let’s face it… Startups that do not have active social media profiles (accounts) miss out on far too many marketing opportunities. Social media marketing is where it is at, in this day and age of online or internet marketing. Do you think?
An example of making a difference with social media marketing…
Starting a hashtag testimonial on Twitter is an excellent way to gain exposure. If you create a hashtag that’s specifically for testimonial purposes, as your startup flourishes, so will the visibility of your hashtag. In turn, you gain free publicity simply by tweeting.
The same holds true for other social media platforms, but in order to be successful, you need to know where your target audience spends most of their time. For example, if their favorite hangout is Instagram, it doesn’t make sense to post on Facebook.
This is why it is so important to have a social media marketing plan. That means that we also need to have an idea of what we are doing and what is needed. Without it, we could have burn-out and that isn’t good for anyone.
But even before you choose the right channel, you need to define your business goals and objectives. Spend some time defining what it is that you want to accomplish this year, or what is left of any given year. Remember, it doesn’t have to be January 1st for you to sit down and perform these exercises in an analysis. It is like a regrouping.
The key is that you allow yourself to assess where you have been, where you are, and where you are going anytime that you feel that your brand (personal or business) needs a regrouping. However, at the same time, ensure that you are not doing this assessment so often that…