Instagram officially launches re-sharing of posts to Stories

Instagram officially launches re-sharing of posts to Stories

No, it’s not a “regram” option. But today, Instagram is officially launching a new feature that will allow users to re-share someone’s Instagram post with their friends via Instagram Stories – something it confirmed was in testing earlier this year. The idea with the new re-sharing option is to give users a way to add their own commentary or react to a post, without repurposing it as their own – the way a regram (reposting to feed) feature would have permitted. In fact, tagging friends through Instagram comments had become so common on the social network over the years, that it rolled out a way to send posts via Direct Messaging as an alternative. The new re-sharing option now gives users a third way to get their friends’ attention. Re-sharing can only be done from public Instagram accounts, Instagram says. To share an Instagram feed post to your Story, you first tap the paper airplane icon – the same as you tap today to send a post through direct messaging. However, you’ll now see a new option to create a Story as well. The company may not be done rolling out new features for Stories yet – continual improvement of this popular product is one way Instagram (and parent Facebook) is able to challenge Snapchat, which first popularized the Story format. * Yes, I’m confused about this example image Instagram sent, too.

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No, it’s not a “regram” option. Sorry! But today, Instagram is officially launching a new feature that will allow users to re-share someone’s Instagram post with their friends via Instagram Stories – something it confirmed was in testing earlier this year. The idea with the new re-sharing option is to give users a way to add their own commentary or react to a post, without repurposing it as their own – the way a regram (reposting to feed) feature would have permitted.

For example, you can now re-share something you saw posted by a brand or influencer on Instagram that you like, or add your own comments on top of a funny meme, or even tag a friend on a post you want them to see.

In fact, tagging friends through Instagram comments had become so common on the social network over the years, that it rolled out a way to send posts via Direct Messaging as an alternative. The new re-sharing option now gives users a third way to get their friends’ attention.

Re-sharing can only be done from public Instagram accounts, Instagram says. If you want to…

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