Instagram tests Location Stories

Author: Josh Constine / Source: TechCrunch Instagram wants to let you see everything going on somewhere right now. TechCrunch has discove

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Instagram wants to let you see everything going on somewhere right now. TechCrunch has discovered that Instagram is testing a new Location Stories feature that compiles publicly shared Instagram Stories posts tagged with a location sticker. Users can then visit that business, landmark or place’s Instagram page and watch a slideshow Story of posts from there shared by strangers they don’t follow.

This feature sees Instagram leveraging its old permanent content to power a feature Snapchat doesn’t have. Instagram has long had Location pages showing non-ephemeral posts tagged there — but now it’s added the Location story there.

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The closest thing Snapchat has is the new Stories Search feature it’s testing. But it relies on metadata, machine vision object recognition and the free-form text people add to Snaps to surface content. Instagram’s standardized location database that powers location stickers will make it easier to both add to a unified Location Story and…

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