Klout, a Social Scoring Platform Businesses Never Warmed Up To, Will Shut Down After May 25

Klout, a Social Scoring Platform Businesses Never Warmed Up To, Will Shut Down After May 25

Fast forward four years later, and Lithium has announced May 25, 2018 is going to be the platform’s last day. Why is Klout Shutting Down? So what went wrong with the social media scoring system Klout created? The downfall of the company is related to issues of privacy, data protection and not being able to capitalize on its initial idea by fully addressing businesses, especially big brands. The application used social media analytics to measure the importance of users with its 1-100 Klout Score. Scalzi wrote, “I could rank your influence online. That’s your Scalzi Number (mine is 172). The company rolled out Klout for Business in 2013 with the goal of helping brands with business analytics so they could learn more about their online audience. But little is known about the success of the rollout, and a year later Lithium had purchased the company. Even though social media ranking didn’t pan out for Klout, Lithium is not totally abandoning the concept.

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Klout Shutting Down After May 25

Klout had a great concept, so much so Lithium Technologies paid in the neighborhood of $200 million for it in 2014. Fast forward four years later, and Lithium has announced May 25, 2018 is going to be the platform’s last day.

Why is Klout Shutting Down?

So what went wrong with the social media scoring system Klout created? The CEO of Lithium, Pete Hess, did little to elaborate on the official Lithium Community blog. He said, “Klout as a standalone service is not aligned with our long-term strategy.”

Klout had issues with privacy and how it used the data of its customers. And as the EU’s GDPR is set to take effect on May 25, which coincidentally is the last day of Klout, one has to ask the question, how far it could have gone with this model?

The downfall of the company is related to issues of privacy, data protection and not being able to capitalize on its initial idea by fully addressing businesses, especially big brands.

To all of our fans: after careful consideration we have decided to shut down the Klout…

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