LinkedIn 301: Intermediate Tips for Boosting Your Career Through LinkedIn

LinkedIn 301: Intermediate Tips for Boosting Your Career Through LinkedIn

In two previous posts, I shared with you ways to craft a compelling LinkedIn profile (LinkedIn 101) and techniques for growing and nurturing your network (LinkedIn 201). Once you’re ready, this final post in the series shows you four ways you can use LinkedIn to expand your brand, do your job better, and ultimately increase your career success. Express your thought leadership LinkedIn provides several features you can use to expand your thought-leadership and build visibility and credibility with people who count. There are three ways that are most powerful for building visibility with your connections and the members of the groups to which you belong. Share (an article, photo, video, or idea) When you share an update, you’re making your connections and fellow group members aware of what’s going on in your world, providing information that could be valuable to them. Write (an article) LinkedIn’s blogging platform is a great way to share your ideas and expertise. Curate (and then share) If you’re feeling like you don’t have the time or desire to create your own content, curation can be your best friend. But a word of caution: If you just click “share” and send it to your connections and/or groups, it does little to build your brand. For example, you might say “This is a really useful article, especially the last paragraph.” Or “This piece is a powerful overview; the only thing I would add is XXX.” Or “This is a well-written piece, but I disagree with the author about his second point because…” Expand your visibility My personal branding technique for expanding visibility with minimal effort is called – wait for it – being lazy. So repurpose your Blog posts for your activity updates and embed whitepapers and articles in the summary and experience sections of your profile.

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In two previous posts, I shared with you ways to craft a compelling LinkedIn profile (LinkedIn 101) and techniques for growing and nurturing your network (LinkedIn 201). Review those posts before embarking on this LinkedIn career advancement plan. You need your profile to be powerful and your network strategy in place before you create and implement your LinkedIn career-boosting strategy. Once you’re ready, this final post in the series shows you four ways you can use LinkedIn to expand your brand, do your job better, and ultimately increase your career success.

  1. Express your thought leadership

LinkedIn provides several features you can use to expand your thought-leadership and build visibility and credibility with people who count. There are three ways that are most powerful for building visibility with your connections and the members of the groups to which you belong.

  • Share (an article, photo, video, or idea)

When you share an update, you’re making your connections and fellow group members aware of what’s going on in your world, providing information that could be valuable to them. Sharing an update is the best way to let them know what’s going on in your world. Just sharing a few sentences – like: “I learned at yesterday’s AMA meeting that marketers are going to spend 20% more on video in 2018” is a simple yet powerful way to deliver value to decision makers while staying on their radar.

  • Write (an article)

LinkedIn’s blogging platform is a great way to share your ideas and expertise. It’s a very easy platform to use (you can paste content from a Word doc) – and your posts need only be between 600 and 1,000 words. If you use this regularly, it becomes a repository of your ideas on your preferred topic. Just remember, don’t blow hot air. What you share needs to be both helpful for and a clear reinforcement of your brand message (how you want to be known), while ultimately delivering valuable information to your target audience.

  • Curate (and then share)

If you’re feeling like you don’t have the time or desire to create your own content, curation can…

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