LinkedIn Pages Relaunched with New Features for Businesses

LinkedIn Pages Relaunched with New Features for Businesses

Now you can better leverage all that the social networking site for professionals has to offer by creating your small business LinkedIn Page and sharing unique content to a niche audience on the platform. “Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages,” Sparsh Agarwal, LinkedIn Senior Product Manager, said in a post announcing the new Pages on the company’s Marketing Solutions blog. With this revamp of LinkedIn Company Pages, now simply called Linked Pages, the Microsoft-owned (NASDAQ:MSFT) social networking company aims to improve the feature and empower organizations to engage the world’s professional community. Improved Pages Conversations Pages community managers, also known as admins, can now post updates and respond to comments on the go from the LinkedIn mobile app for iOS and Android, the social networking company says. Admins have always had the ability to post images, native video and text to their LinkedIn Company Pages, the social networking company notes. Now they can share documents, like PowerPoint presentations, Word Documents and PDFs to tell richer and more compelling brand stories. Useful Pages Content Suggestions LinkedIn has also added a new feature that surfaces the topics and content trending with your target audience on LinkedIn. Create your small business LinkedIn Page and start posting engaging content to grow your community and showcase your brand on the platform. With Hootsuite, Page admins can receive notifications within Hootsuite whenever there is activity on their LinkedIn Page, the social networking company adds. Hootsuite CEO & Founder Ryan Holmes notes that overall LinkedIn is a premier place for brands to connect with customers, employees and prospects.

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LinkedIn Pages -- What This New Feature Offers You

LinkedIn Corp (NYSE:LNKD) recently introduced the “next generation” of LinkedIn Company Pages, a marketing solution freshly re-launched as LinkedIn Pages to spotlight a brand, business unit or initiative.

Now you can better leverage all that the social networking site for professionals has to offer by creating your small business LinkedIn Page and sharing unique content to a niche audience on the platform.

“Pages have been rebuilt from the ground up to make it easier for brands, institutions and organizations, from small businesses to large enterprises, to foster constructive conversations with LinkedIn’s community of more than 590 million members and 30 million Pages,” Sparsh Agarwal, LinkedIn Senior Product Manager, said in a post announcing the new Pages on the company’s Marketing Solutions blog.

New LinkedIn Pages Features

LinkedIn first launched Company Pages back in 2010. With this revamp of LinkedIn Company Pages, now simply called Linked Pages, the Microsoft-owned (NASDAQ:MSFT) social networking company aims to improve the feature and empower organizations to engage the world’s professional community.

LinkedIn Pages present some exciting new capabilities small businesses may like, including:

1. Improved Pages Conversations

Pages community managers, also known as admins, can now post updates and respond to comments on the go from the LinkedIn mobile app for iOS and Android, the…

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