Making Modern Hires: How to Recruit And Steal Top Talent Using Social Media

Making Modern Hires: How to Recruit And Steal Top Talent Using Social Media

It usually takes around 27 days to fill a position which gives ample opportunity for other recruiters to come in and score your talent. The modern workforce of Millenials and incoming Generation Z-ers doesn’t maintain the same staying power their parents and grandparents are known for, opting for experience over stability. But as the modern employee has evolved, so has hiring and recruiting tactics. While these spaces are still great for finding staff, the individuals on these sites are often unemployed, disinterested in their current positions or anticipating being let go— and you want to be doing more than just acquiring potential new hires; you want to be stealing top talent from your competitors. While that may sound sinister, there are ways to go about pulling talent from other organizations without being aggressive or pushy. The answer— social media. Recruiters have already begun to alter their hiring tactics to utilize social media, with 87% using LinkedIn and over 50% using Facebook to find potential employees. Companies have begun to follow suit, using their company social media pages to stir up interest in their business and listing available positions in the form of posts. But you can’t just drag and drop the content you’re using on job listing sites to your social pages and expect to get much interest. With the incoming workforce being comprised of Millennials and Generation Z, those born after 1996, it’s important to understand the major differences between their work goals and those of the generations before them in order to entice them to want to work for your company.

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If you own a company or are responsible for the hiring done at your place of business, you know that maintaining a solid list of recruits for future hires can be difficult for a few reasons.

  1. It usually takes around 27 days to fill a position which gives ample opportunity for other recruiters to come in and score your talent.
  2. The modern workforce of Millenials and incoming Generation Z-ers doesn’t maintain the same staying power their parents and grandparents are known for, opting for experience over stability.

But as the modern employee has evolved, so has hiring and recruiting tactics.

Posting a generic ‘want’ ad in the paper or creating a job profile on sites like Indeed or Glassdoor won’t get you seen by the big talent you’re looking to add to your team. While these spaces are still great for finding staff, the individuals on these sites are often unemployed, disinterested in their current positions or anticipating being let go— and you want to be doing more than just acquiring potential new hires; you want to be stealing top talent from your competitors.

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