Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Improving the customer experience means getting search right Jul 13, 2018 by Jim Yu As consumers search from more places than ever before, it’s vital that marketers deliver experiences that perform. Do Google reviews impact local ranking? Jul 13, 2018 by Joy Hawkins Based on her research, contributor Joy Hawkins thinks reviews may play some part in how a local page ranks. Here is a case study that shows her findings. They’re part of a networked account. Report: Social media sentiment not predictive of offline brand outcomes Jul 13, 2018 by Greg Sterling Online and offline brand conversations occur in two vastly different ecosystems. Report: Companies increase martech spend but struggle to keep up with the speed of its growth Jul 13, 2018 by Robin Kurzer Though companies say they aren’t keeping up with the speed of martech’s evolution, they continue to add tools to their stacks at a healthy pace. How to accelerate strategic marketing operations Jul 13, 2018 by Debbie Qaqish Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Online Marketing News From Around The Web: 13 Expert Tips to Skyrocket Your Small Business Sales, Salesforce 6 Key Tactics to Kick-Start Your Instagram Sales Funnel, Business 2 Community Ecommerce Content Strategy – How To Create Content for Ecommerce, From the Future Go Online Now, Every Other Thing You’ll See is a Video, Post Funnel Humor and Marketing Content, Energy Circle Search Engine Land's SMX East is coming to the Big Apple October 24-25.

Google Plans Snapchat Rival, How Can Your Business Benefit?
Why The UK Just Hit Facebook, Amazon And Google With A Digital Services Tax
Google’s $5 Billion Escape: Why Europe’s Antitrust Cop Could Be Tougher On Data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

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