Measuring the Best Times to Post on Social Media

Measuring the Best Times to Post on Social Media

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Measuring the Best Times to Post on Social Media

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network.

Managing these communities takes knowledge and a fair share of hunches. Managing multiple accounts makes it hard to know the best times to publish on social media.

Why You Should Know the Best Times to Post on Social Media

Knowing the best times to post on social media can make the difference between one click or 10. Always fish where the fish are biting.

While it’s easy to guess or choose a specific time, it’s more effective to discover time frames rather than exact moments. Banking on an exact time can be a waste of time as every business’s audience varies. But knowing all the possible times in the day can make publishing simpler.

Let’s take a look at each major network and see what we found on the best times to post on social media:

Best Time to Post on Facebook

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With roughly 1.18 billion monthly active users, Facebook is king of social media. However, with the ever-changing Facebook algorithm, it’s difficult to get your organic posts in front of all your viewers’ eyes.

This leads brands to be more strategic with what time of the day they post to Facebook. Through the different data sources, Facebook is certainly an active spot every day of the week. While other social media networks certainly have fewer active days throughout the week, Facebook is kind of hard to get wrong when finding a time to post.

However, there are a few notable times, patterns and days of the week that could give you the upper hand. Some of the findings showed:

  • Thursday to be the most recommended day to post
  • 1 p.m. on Thursday to be the most active time
  • Relatively safe to post any day between 9 a.m. to 3 p.m.
  • Early mornings and late nights are the least optimal posting times
  • Wednesday through Sunday are the strongest days to post

3 Things to Know Before Posting to Facebook

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. That’s why it’s smart to know what you’re going to post before hand. Here are three things to know:

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1. Use Videos
Videos continue to dominate Facebook viewership. In fact, a study by Socialbakers discovered video posts on Facebook have an organic reach of 8.71% compared to 5.77% for photo posts. Additionally, data from Digiday found some brands see 85% of their video views on Facebook happen without any sound. This means you need to post highly engaging videos that don’t necessarily rely on audio. But don’t forget your captions as the text could keep users engaged without needing sound.

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2. Know What Worked in the Past
Don’t make things more complicated by posting random content to Facebook. Instead, track your total reach, likes, comments and engagements with Sprout Social’s Facebook management tools. Easily detail the pieces of content working the best and use that to your advantage.

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3. Keep Posts Short & Sweet
Facebook allows you to write a novel for a post, but do your followers really want to read that? Instead, BuzzSumo recommends quick and succinct posts using 0-50 characters. The network is not a place where users spend a ton of time on each post, which means quick engagements usually work the best.

Best Time to Post on Twitter

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Twitter is still one of the fastest ways businesses communicate with customers via social media. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% of customers prefer social media as the point of contact (the highest rated method).

Also it’s just as important to know the best times to Tweet so you optimize your maximum audience potential each day. To gain better insights on the network, here are a few interesting facts about the best times to post to Twitter:

  • Monday Through Thursday are the strongest days to post
  • Thursday is the most recommended day to post in the week
  • Noon on Thursday is the most active time in the week
  • Safe to post any weekday between noon and 3 p.m.
  • Early mornings and late nights are the least optimal posting times

3 Things to Know Before Posting to Twitter

Like we mentioned before, Twitter is complicated and moves at a lightning pace. You want to be smart about your posting schedule, but just as importantly, know what you’re publishing. It’s smart to think of “quality over quantity” for your social media publishing habits and this idea goes tenfold for posting to Twitter. Before you get started, here are three things you should know:

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1. Follow All Your Industry Leaders
Whether your industry is as niche as camera repair or as massive as healthcare, you need to follow all the pros in your industry. Doing so helps you get your brand name out there and increases the chances of engagement with thought leaders in your industry when you post. Also, if you follow these best times to post to Twitter, you’re more likely to hit your thought leaders’ optimal viewing times, which would significantly further your reach.

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2. Be Ready to Engage
Knowing the best times to Tweet is critical, but it’s just as important to be ready to engage once you Tweet. According to the Sprout Social Q3 2016 Index, 57% of users get annoyed when brands are too promotional on social media. For Twitter try to limit your promotional content and instead, be ready to engage with users. If done correctly, you’ll build better relationships and increase trust in your brand.

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3. Clicks are Critical
According to data from Shareaholic, Twitter was found to be the least effective in driving clicks compared to all other social networks. Because it’s so hard to get clicks on Twitter in the first place, you have to make sure your content is absolutely clickable and engaging. Use Twitter analytics tools to track post clicks so you are certain what content drives engagement and what falls flat.

Best Time to Post on Instagram

best times to post on instagram graphic

Brands quickly discovered the power of Instagram in terms of boosting social media engagement, making it one of the most popular networks. In fact, data from Forrester discovered Instagram has the highest per-follower interaction rate (2.2%) compared to any other social network (second-highest being Facebook at 0.22%).

With the immense engagement potential, a newly implemented Instagram algorithm and more users joining every day, knowing the best times to post to Instagram could mean all the difference in your marketing strategy. Some of the most…

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