Instagram and Snapchat are basically the same thing now, with one major difference: Everyone you know is on the first, and not the second.
I know, Snapchat is cool—the superior offering, really—but it’s true. Instagram, quickly becoming the dad-rock of social media, has 300 million daily users versus 158 million on Snapchat. I didn’t think this mattered until Snapchat shot itself in the foot with a small but significant update recently.
It’s all to do with Stories, which work similarly on each platform. Basically, you take a picture or short video and post it under your profile, where your followers—all of them, or a select group, depending on your settings—can watch it for a span of 24 hours.
Used to be, if you posted something to your Snapchat Story and wanted to see who looked at it, you could swipe up to see a list of names. That’s still true, but Snapchat now divides that list into categories: “My Friends” and “Other Snapchatters.”
I loved this at first: a not-insignificant number of randos follow me on Snapchat, and this was a pretty handy way to see if the people I actually interact with were looking at my #content. And yeah, okay, only 81 people checked out this snap, but even fewer—13!—were humans I know “IRL,” as it were. Sifting through the mess to…