‘Obama’ Is Trump’s Magic Word on Twitter

‘Obama’ Is Trump’s Magic Word on Twitter

Author: Mark Whitehouse / Source: Bloomberg.com How can Donald Trump keep his millions of Twitter constituents engaged? A look at @realDon

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How can Donald Trump keep his millions of Twitter constituents engaged? A look at @realDonaldTrump’s activity suggests a simple formula: Disparage Obama and the mainstream media, and say “America” a lot.

Trump is a far more avid tweeter than his predecessor, adding original posts (as opposed to retweets) at an average rate of almost 40 a week. In the first several months of his presidency, this has created a trove of information that — thanks in part to programmer Brendan Brown, who has collected the missives into the Trump Twitter Archive — can be downloaded and mined for insights into his and his audience’s preferences and priorities.

The president, for example, prides himself on using the best words. So which does he favor on Twitter? Leaving out stuff such as “the” and “but,” the No. 1 word from Jan. 1 through May 10 was “America” (or “American”), appearing in 69 out of 668 original tweets. After that came “big” and “fake,” the latter typically employed with “news” or “media” to describe the New York Times, CNN and other major outlets whose coverage Trump finds unflattering. For example:

Don’t let the FAKE NEWS tell you that there is big infighting in the Trump Admin. We are getting along great, and getting major things done!

— Donald J. Trump (@realDonaldTrump) March 7, 2017

And here are the top 10 words by the number of tweets in which they appeared:

Trump’s Twitter Words

Source: Trump Twitter Archive, author’s calculations

But which words are really the best, in terms of garnering support from Twitter users? To get a sense, I did a kind of statistical analysis — called a regression — to see which of the…

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