Obama Nostalgia Is Big Business For Books, Podcasting And TV

Obama Nostalgia Is Big Business For Books, Podcasting And TV

Last week, Obama’s senior presidential speechwriter David Litt released his book, “Thanks, Obama: My Hopey Changey White House Years.” Litt’s candid, funny memoir chronicles the ups and downs of the Obama presidency. Now that Donald Trump is president, even the lowest moments of Obama’s presidency—the rollout of healthcare.gov, the 2010 midterm “shellacking”—are wistfully, almost fondly, remembered by Obama’s supporters. A booming business of books, podcasts, and even TV is emerging—enough that anyone disillusioned by Donald Trump can easily escape. Reportedly, the memoir already has a TV contract. Simon & Schuster will publish “West Winging It” by White House senior writer Pat Cunnane later this year. And, of course, Barack and Michelle Obama will publish their own two books with Penguin Random House. The Obamas reportedly signed a joint book deal worth a staggering $65 million. Crooked’s comedy/politics podcast “Lovett or Leave It” is now ranked #48, and the foreign-policy focused “Pod Save the World” is #96. When it launched, Crooked Media said it used ad revenue from its podcasts exclusively to reinvest in the business.

Meet Zeynep Tufekci, the technology critic who warned us about Facebook and politics back in 2012
Obama’s Charlottesville message one of the most liked tweets in history
Trump administration asked Twitter for help after rogue post-inauguration tweets
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn
Former U.S. President Barack Obama at the Gates Foundation Inaugural Goalkeepers event on September 20, 2017 in New York City. (Photo by Yana Paskova/Getty Images)

Last week, Obama’s senior presidential speechwriter David Litt released his book, “Thanks, Obama: My Hopey Changey White House Years.” Litt’s candid, funny memoir chronicles the ups and downs of the Obama presidency. Now that Donald Trump is president, even the lowest moments of Obama’s presidency—the rollout of healthcare.gov, the 2010 midterm “shellacking”—are wistfully, almost fondly, remembered by Obama’s supporters.

“People are approaching the book as escapist literature,” Litt says. His publisher told me, “From our sales team internally, to booksellers to the media and now with readers, the book is resonating in a huge way.” On Amazon, “Thanks, Obama” is the #1 new release in political humor.

Litt is not the only former White House staffer cashing in on demand for Obama-era nostalgia. A booming business of books, podcasts, and even TV is emerging—enough that anyone disillusioned by Donald Trump can easily escape.

Already this year, former deputy chief of staff Alyssa Mastromonaco wrote a surprise New York Times bestseller, “Who Thought This Was a Good Idea?” about her White House years. Reportedly, the memoir already has a TV contract.

Simon & Schuster will publish “West Winging It” by White House senior writer Pat Cunnane later…

Pin It on Pinterest

Share This