PCB marketing seminar: Sports, events part of PCB’s DNA

PCB marketing seminar: Sports, events part of PCB’s DNA

Visit PCB’s 10th annual Sports and Events Workshop was Wednesday. PANAMA CITY BEACH — Businesses in the tourism industry got a chance to shake hands with event sponsors and gain some marketing insight at the 10th annual Sports and Events Workshop on Wednesday. “This gives our small businesses and partners throughout the area the opportunity to network and engage with special events organizers and sport event right holders to help make a better experience for their visitors,” Feeney said. The city already hosts myriad volleyball, softball, golf and other tournaments, bringing in visitors outside the beach tourism sector. The workshop also introduced new social media strategies. “Facebook, Instagram and YouTube are at the very top because they are very visual,” Farrar said. After Farrar’s presentation, Chatfield said she was thinking more about her team’s marketing plans. We can probably put up a fun video about the hotel. Marketing is changing quickly. You have to stay with the flow.”

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Visit PCB’s 10th annual Sports and Events Workshop was Wednesday.

PANAMA CITY BEACH — Businesses in the tourism industry got a chance to shake hands with event sponsors and gain some marketing insight at the 10th annual Sports and Events Workshop on Wednesday.

The workshop has been a tool for Visit Panama City Beach’s partners for the past decade, said Catie Feeney, public relations manager.

“This gives our small businesses and partners throughout the area the opportunity to network and engage with special events organizers and sport event right holders to help make a better experience for their visitors,” Feeney said.

Last year, the event focused on the planned PCB sports park, but this year marketing was the topic, as people from hotel and condo companies, restaurants and other businesses linked to the tourism industry filled the Edgewater Resort’s main ball room.

Participants gained advice about official’s use of cooperative programs, dynamic segmentation, custom targeted emails and other marketing strategies to…

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