Pinned Together: 7 Ways to Reach Your Local Community with Pinterest. Your local community is a natural place for your small business to start its marketing efforts. By using hard data to inform marketing efforts and campaign ideas, a business can adjust its Pinterest strategy to reach its local market and keep up on location-specific trends. Users tag specific addresses, such as a business’s physical location or city, so the board then shows up in searches of that place. Create a Local Favorites Board Just because your account is business-based doesn’t mean you can’t include some lighthearted and non-product focused boards. Their pins include location-specific information and fun, informative captions. Follow Local Businesses Following other local businesses is another way to expand your reach and get in front of your local audience. Locate for your favorite local businesses on Pinterest and follow their accounts. Follow them, and engage in a natural way to access your local community. When speaking to other businesses, make the case for how a group board would benefit their business.
Your local community is a natural place for your small business to start its marketing efforts. With the advent of social media and digital marketing, small businesses can expand their local reach more quickly and efficiently than with traditional print marketing alone. An untapped resource for accessing local communities is Pinterest.
Pinterest is an interesting digital media forum. Many debate whether it actually qualifies as a social media platform and if it should be grouped with other social media sites such as Facebook, Twitter, and Instagram at all. However, I’m a firm believer that Pinterest holds an inherent digital marketing value and is a hidden resource for small businesses.
One way Pinterest earns its stripes as a social media marketing tool is through its capability to connect with local audiences. While other social media sites offer tailored audience targeting options, there are nuanced means of navigating Pinterest that allow businesses to expand their reach without spending a cent.
We’ve rounded up seven innovative ways small businesses can touch their local communities on Pinterest and boost their brand awareness. Let’s hop to it.
Establish a Business Account
First and foremost, sign up for a Pinterest for Business account. This free account gives businesses access to audience insights, website traffic metrics, and makes their contact information incredibly easy to find, so potential customers can contact the company with a click of a button. If data mining and metrics make your head spin, Pinterest produced a short but helpful video series, “How to use Pinterest Analytics,” to break down its analytics offerings for business accounts.
By using hard data to inform marketing efforts and campaign ideas, a business can adjust its Pinterest strategy to reach its local market and keep up on location-specific trends. Signing up only takes a few minutes, and a step-by-step registration guide can be found here.
Include Location in Your Bio
Once your business account is up and running, then it’s time to complete your bio. Incorporate your location into your biographical text to help your profile show up in relevant searches. It doesn’t need to be complicated; just include location-based keywords. Becki Owens, a popular California-based interior designer, seamlessly integrated her location into her bio field without much fuss.
image courtesy of Pinterest
It gives enough information for a user to make an informed decision whether to view her boards or move on. Take note and find a way to weave your location into this searchable field.
Use Place Pins
Never heard of Place Pins? Pinterest introduced them in 2013 as a way for people to categorize their boards by location. Users tag specific addresses, such as a business’s physical location or city, so the board then shows up in searches of that place. Popular Place Pins are vacation destinations, but…