Pinterest users can now pinch-to-zoom on photos in the app

Pinterest users can now pinch-to-zoom on photos in the app. Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services like Instagram. It also has to refine its visual search product as more and more companies offer similar products, like Google (ironically also called Lens, the same name as Pinterest’s camera search product). As the company becomes increasingly focused on mobile and discovery centered around photos, users will start expecting the kinds of behaviors that exist on other services like Instagram to exist on Pinterest. One of Pinterest’s core directives is to push people closer and closer toward a moment of inspiration where they act on some kind of idea they discover on Pinterest. If Pinterest is able to do that, it can go to advertisers and explain that it has a different kind of user behavior that they won’t find on Facebook or Snap — and get them to start spending a lot of money on Pinterest. Pinterest is giving users a way to take photos in order to search for products, but those kinds of amateur photos might not have the right products in focus. Houzz, for example, is trying to become a go-to place for interior design and products you would buy for your home. That’s catapulted Houzz into a startup with a $4 billion valuation. Pinterest is also making a small tweak to make the option to search visually on a Pin easier to find.

The identity of the lone woman scientist in this 1971 photo was a mystery. Then Twitter cracked the case
Trump shares photos of border wall construction on Twitter
How To Upload a Photo to Instagram

Pinterest is adding a new feature today that allows users to pinch a photo to zoom in and out on various Pins, matching a feature that’s available on a lot of other services like Instagram.

Pinterest is trying to be a central hub of high-quality photos and videos centered around ideas and products, but this still more or less exemplifies that the ability to manipulate photos within the app has started to become table stakes for sites like Pinterest. It also has to refine its visual search product as more and more companies offer similar products, like Google (ironically also called Lens, the same name as Pinterest’s camera search product). As the company becomes increasingly focused on mobile and discovery centered around photos, users will start expecting the kinds of behaviors that exist on other services like Instagram to exist on Pinterest.

One of Pinterest’s core directives is to push people closer and closer toward a moment of inspiration where they act on some kind of idea they discover on Pinterest. That can include buying a product, downloading an app…

Pin It on Pinterest

Shares
Share This