Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever

Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever

Meanwhile more and more people are using ad blockers to avoid online advertising. "My business is all about using ad money to solve the world's problems," she explained. Williams' business model works by donating half of the money made by a viewer watching one of Good-Loops ads to a charity of the viewer's choice. Adblocking is set to cost the industry $75 billion by 2020, but Williams says a constant battle is the misconception that her business model would lose advertisers money. "Fundamentally with Good-Loop, doing good makes good business sense. After 15 seconds of viewing, the free donation is "unlocked" - and the advertiser is charged. "To turn advertising into a positive force in the world." "Good-Loop is changing the world by proving that you can make money whilst making the world a better place. "We prove it to our customers - who get better ad engagement whilst funding good causes - and we prove it to the wider world by being a growing profit-plus-purpose company. Good-Loop is a living breathing example of a 'zebra' company.

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Good-Loop founder Amy Williams

In 2018 £9.6 billion ($12.5 billion) was spent on digital advertising in the UK alone. Meanwhile more and more people are using ad blockers to avoid online advertising. Add to that the statistic that 18% of charities are struggling to survive and former ad exec Amy Williams realized there was an opportunity in the market.

“My business is all about using ad money to solve the world’s problems,” she explained. “I knew how much money there is in the advertising industry, having previously worked in it – and I knew that all that money just passes from one big conglomerate to another with absolutely no positive impact.”

Williams decided to attempt to redesign the system to enable charities and NGOs to tap into advertising transactions.

“I remember thinking, what if I could make advertising a force for good? That’s what really excited me, and still excites me about what we’re doing.”

Williams’ business model works by donating half of the money made by a viewer watching one of Good-Loops ads to a charity of the viewer’s choice. According to Williams, this method delivers a more engaged audience, a better experience for the user and a sustainable, long-term source of funding for good causes.

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“Online advertising sucks,” Williams added. “It pops up, it auto-plays and it interrupts. It’s fair to say the system is broken.”

Adblocking is set to cost the industry $75 billion by 2020, but Williams says a constant battle is the misconception that her business model would lose advertisers money.

“Fundamentally with Good-Loop, doing good makes good business sense. This is something we have to work…

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