Sarah Haston: Common mistakes made in social media marketing

Sarah Haston: Common mistakes made in social media marketing

Nationwide Studios, Inc. 1 / 1 Sarah Haston Business Social media, yes, is a marketing tool, but it’s important to always keep it social. Social media should be thought about like a conversation. It is people talking to people… and a brand should treat it like a conversation. The same can be said for social media. It’s not very engaging if all you do is talk about yourself. The solution is to develop your content strategy with engagement in mind. The solution is to remember that you are on social media for the benefit of your customers, so you should be posting about things they want to hear about. It should not become the most important thing about your social media strategy. The more engaged your community is, the more likely they are to actually buy into what it is you’re selling. Remember that you should be having fun with your social media strategy, because it is all about building a community of engaged people.

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The Crucial Social Media Mistakes That Are Costing Your Company Business And Hurting Your Reputation

Nationwide Studios, Inc.

1 / 1 Sarah Haston

Business

Social media, yes, is a marketing tool, but it’s important to always keep it social. Social media should be thought about like a conversation. It is people talking to people… and a brand should treat it like a conversation.

If you’re struggling with your engagement and find it low on social media, before you think it isn’t the right fit for you and decide to throw in the towel, let’s have a look at some of the most common mistakes brands make on social media to see if you can turn things around before you get too frustrated.

• Only selling: Have you ever been in a conversation where someone is talking at you and you can’t get a word in? Even at a retail establishment, we can all recall a time where someone just tried to sell us by talking at us nonstop. A one-sided conversation is pretty boring if you’re on the receiving end.

The same can be said for social media. If you are constantly talking about yourself through a continuous hard sell of your products or services, your target audience will quickly lose interest. It’s not very engaging if all you do is talk about yourself.

The solution is to develop your content strategy with engagement in mind. If you set out to engage people in a more meaningful way, you will find that your loyal brand community will grow as you make connections.

• Ignoring comments: Do not ignore comments. I know it is hard when you are a small business owners or small marketing teams – one person who is running the show. It is easy to let things slip through the cracks. However, while you are distracted leading the other aspects of your company, your social community will quickly move on when they feel you don’t value them. Recent studies show 70 percent of people are more likely to stick with a brand when they respond on social media.

The solution is social media is all…

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