Shots Fired: How A Social Media Studio Is Changing Online Entertainment

Shots Fired: How A Social Media Studio Is Changing Online Entertainment

The reason that Saturday Night Live has stayed relevant for 40 years is because it brings us great, relevant comedy and music every week. They help take artists and comedians to the next level. Amongst increasing competition from Instagram and Snapchat, they tranformed into a production and management studio. “We look at everything from the best social media strategies, to when the ideal day and time is to post, to maximize how many people are going to view our content,” said Shots CEO John Shahidi. Shots’ roster of eight creators, have over 85 million followers on Instagram and YouTube, and more than 3 billion views on YouTube alone. Because of their massive reach, these influencers are extremely attractive to advertisers. Our team really breaks down engagement and watches ‘through rates.’ We want to make sure our videos are watched until the end because that’s what’s going to trigger someone to share it,” said Sam Shahidi, Shots co-founder who runs analytics and data for the company. They are an all-in-one production, management, and data company. “From the beginning, John, Sam and the whole team have always trusted me in every creative decision that I have made,” said Lele Pons. “I love that they give me the freedom to create the content that I want to create, but I also value their ideas and feedback.

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The Shots’ creator team relaxing

The reason that Saturday Night Live has stayed relevant for 40 years is because it brings us great, relevant comedy and music every week. They help take artists and comedians to the next level.

Shot Studios is doing the same for digital creators.

Shots, founded by brothers John Shahidi and Sam Shahidi, was originally launched as a selfie app, which quickly gained millions of followers. Amongst increasing competition from Instagram and Snapchat, they tranformed into a production and management studio. They now represent some of the biggest names in the YouTube world: Lele Pons, Rudy Mancuso, Anitta, and others.

Shots learned what content worked best with their audience and figured out how to maximize both views and revenues for their creators.

“We look at everything from the best social media strategies, to when the ideal day and time is to post, to maximize how many people are going to view our content,” said Shots CEO John Shahidi. “The type of content we create also increases our reach over time because you can share it with your friends and family six months after it releases because the stories are relatable and timeless.”

It seems to be working. Shots’ roster of eight creators, have over 85 million followers on Instagram and YouTube, and more than 3 billion views on YouTube alone.

Because of their massive reach, these influencers are extremely attractive to advertisers. Shots’ creators have partnered with American Express, CoverGirl, Axe, Sprint, and Snickers.

It’s hard for the average…

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