Silicon Desert Insider: Simplify social media strategy through integration

Silicon Desert Insider: Simplify social media strategy through integration

Author: Anthony Argenziano / Source: AZ Big Media Copyright: bloomua / 123RF Stock Photo The impact that social media and online review

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Copyright: bloomua / 123RF Stock Photo

The impact that social media and online review platforms have had on the bottom line of businesses cannot be understated. These mediums allow companies to share content, engage with consumers, advertise, expand a brand and more. Social media gives a brand personality, and more importantly, reinforces a positive or negative reputation. Marketers spend millions of dollars on social media and reputation management strategies, but they often overlook optimizing the use of integration platforms.

There are an overwhelming number of social media and review sites in use such as LinkedIn, Facebook, Twitter, Yelp, Google+ and more. Sharing content, replying to comments, and tracking analytical data is a time-consuming endeavor for a marketer to conduct on a single social channel. Multiply the work done for one site by five or ten different channels, and it’s nearly impossible to expect optimal ROI from social media marketing efforts.

An integrated digital marketing platform combines all or most of an organization’s social channels, as well as its analytical data, into one site, acting as a one-stop shop. It allows marketers to manage, schedule and send content over multiple platforms, saving a lot of valuable time. The process of sharing and reporting progress is also streamlined, so organizations can focus on optimizing and executing strategies. Unified messaging is another big benefit of integration, as consistency reinforces the cohesion of a brand.

Companies must have analytics from all social media and online review channels in…

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