Snapchat Links and Instagram Stories Video Replies. Watch the Social Media Morning Talk Show If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, July 7, 2017. Previously, users could only respond to stories with text. Admins report that Facebook automatically pulls the cover image text from the page description but the message can be edited and may contain up to 100 characters. (25:25) Facebook Is Testing the Addition of Pages’ Descriptions to Their Cover Images: https://t.co/2Eg3c5iKb3 #facebook pic.twitter.com/jxpvOnHL6X Facebook Experiments With Pop-Up Messenger Chat Feature for Select Pages: Facebook page admins have spotted a new Messenger chat pop-up when users visit their pages. (36:14) Facebook Adds New Live Video Within Notifications: Facebook now plays Live broadcasts within the notification that a page a user likes or follows is now live on Facebook. Facebook will soon let brands target ads at entire families or specific people within households: https://t.co/S1LQJ3rIwb pic.twitter.com/Fp9bavszWp Facebook Expands “Find Wi-Fi” Feature Globally: Facebook began rolling out the Find Wi-Fi feature to “a handful of countries” last year and announced that it’s now available all over the world. The first of these new metrics include landing page views, which gives advertisers a “better sense of the number of visitors that arrive [on their] website after a link click on an ad” and a pre-impression activity breakdown that “shows the number of people who have previously engaged with an advertiser’s website or app versus new visitors.” Facebook also introduced three new reporting metrics (follows, previews, and recommendations), which will give page owners “a more complete understanding of how people learn about and interact with their businesses.” Facebook plans to continue rolling out new metrics “every month or so.” Facebook Reportedly Developing New Stand-Alone App for Live Video Chat: The Verge reports that Facebook is in the process of developing a stand-alone app, currently called Bonfire, for live group video chat. Exclusive: Facebook is building a Houseparty clone for live group video chat https://t.co/Wn19xgenQi pic.twitter.com/X8vmOJ33Fs Facebook Offers Directory of Platform Development Providers for Messenger: Facebook released a new directory of platform development providers as a resource for businesses looking to build experiences on Messenger. Google Releases Uptime App for Group Video Watching to All Users: Google’s experimental app Uptime, which lets you watch YouTube videos with friends while reacting and commenting, is now open to all users.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat links with Carlos Gil, Instagram Stories video replies with Jeff Sieh, and more breaking social media marketing news of the week!
Watch the Social Media Morning Talk Show
If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, July 7, 2017.
For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Snapchat Adds Links, Voice Filters, and Backdrops to Snaps: A new paper clip icon found on Snapchat allows users to attach a website URL to a snap, a feature previously limited to ad campaigns and Discover content. Other users can then swipe up on the snap to open the link within Snapchat’s internal browser. Snapchat also rolled out the ability to “cut out an object from your Snap and put a colorful or artsy pattern behind it to make it stick out” and “remix the sound of voices in your Snaps.” (1:34)
Facebook Releases New Creative Tools and Overlays for Dynamic Ads: Facebook added the ability to include product-level videos and overlays to dynamic ads “to make them more captivating and informative.” According to Facebook, videos can be added to dynamic ads through the Facebook API or the asset manager. This update is expected to be available to advertisers “over the next couple months.” (12:18)
Instagram Stories Replies Now Include Photos, Videos, and Boomerangs: Instagram now allows friends to respond to stories with photos, videos, and boomerangs of their own. Previously, users could only respond to stories with text. This new feature is available for both iOS and Android. (15:25)
Facebook Tests Addition of Page Descriptions on Cover Images: Facebook confirms that it’s testing the ability to quickly add a text overlay to cover images on select Facebook pages. Admins report that Facebook automatically pulls the cover image text from the page description but the message can be edited and may contain up to 100 characters. However, text font, color, size, and placement within the cover image can’t currently be customized. (25:25)
Facebook Experiments With Pop-Up Messenger Chat Feature for Select Pages: Facebook page admins have spotted a new Messenger chat pop-up when users visit their pages. Although this chat feature doesn’t seem to be a setting that can be activated at the moment, it appears to be automatically triggered during the hours when a page is “active for chat” and prompts the visitor to “start a conversation” with the page via Messenger. Admins also report this rollout doesn’t appear to be consistent and only shows up on the desktop. (30:49)
Facebook Introduces a New Notification Tab on Mobile: Facebook appears to have quietly introduced a new Notifications tab on its mobile app that offers to sort your notifications “to help you see what’s most important to you.” Facebook notes that notifications are sorted by new, earlier, and friend requests and are presented based on relevance rather than chronological order. This new feature is available on both iOS and Android versions of the Facebook app. (34:27)
Facebook Adds Option to Quickly Mute Desktop Notifications: Facebook made it simpler to mute desktop notifications with a new Mute button found within the top navigation on the Notifications tab. Users have the option to set parameters for how long they would like to mute their Facebook notifications or go…