#SproutChat Recap: Company Culture Content

#SproutChat Recap: Company Culture Content

#SproutChat Recap: Company Culture Content. More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story. But highlighting the exceptional parts of your work environment will only attract better talent and help fuel your company’s long term success. #SproutChat — Jeff Higgins (@AnnaMariaSocial) January 25, 2017 A1) It also can be an effective way to build relationships. #SproutChat — Jeremy Bond (@JeremyDBond) January 25, 2017 A1. Your profiles sound more human, authentic and diverse, plus, your employees feel engaged to the community they are serving. #SproutChat — Ayesha Ambreen (@AyeshaAmbreen) January 25, 2017 Ensure Consistent Employee UGC As your organization’s social media manager, you should be gathering content from company events and broader inituatives. @SproutSocial A2 Share what types of content you want w/ voice guidelines, etc.

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#SproutChat Recap: Company Culture Content
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More and more brands are incorporating company culture into their social strategies. This is a great tactic for humanizing your brand while simultaneously making your employees feel valued. However, it can be challenging for social media marketers to document multiple team perspectives to provide a wholistic story.

This week at #SproutChat, we discussed incorporating company culture in a business’ social content strategy. Our community weighed in on everything from getting coworkers to submit content to tagging and expectations for employee advocacy.

Humanize Your Brand

Content focused on company culture isn’t going to help you reach your sales goals. But highlighting the exceptional parts of your work environment will only attract better talent and help fuel your company’s long term success.

@SproutSocial A1: It’s authentic, simple, and will most likely lead to an audience connection! #SproutChat

— Stephanie Zatyko (@ExperianDQSteph) January 25, 2017

A1 When employees help contribute content, it shows customers AND potential employees how engaged they are. #employerbrand #sproutchat

— Martin Lieberman (@martinlieberman) January 25, 2017

A1: it gives your organization a more human touch #SproutChat https://t.co/K4BdAA7w9k

A1: It shows your company is more than just a name by putting faces and a personal feel behind it. #SproutChat

— Jeff Higgins (@AnnaMariaSocial) January 25, 2017

A1) It also can be an effective way to build relationships. Your people shouldn’t be isolated from your online community. #SproutChat

— Jeremy Bond (@JeremyDBond) January 25, 2017

A1. Your profiles sound more human, authentic and diverse, plus, your employees feel engaged to the community they are serving. #SproutChat

— Ayesha Ambreen (@AyeshaAmbreen) January 25, 2017

Ensure Consistent Employee UGC

As your organization’s social media manager, you should be gathering content from company events and broader inituatives. However, an easier way to ensure variety is to ask for user-generated-content from your own employees. Ensure consistent content by setting up a protocol that doesn’t include too many specifications or barriers to participation.

@SproutSocial A2 Share what types of content you want w/ voice guidelines, etc. – you’re more likely to get great content. #SproutChat

— DoubleShot Creative (@DoubleShotTeam) January 25, 2017

A2: Ask for it… and set clear rules: ppl might feel encouraged to share content, if they know it’s O.K.

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