Author: Andy Campbell / Source: The Huffington Post Back in my day, we used to have to call a 1-800 number, wait 20 minutes on hold for an
Back in my day, we used to have to call a 1-800 number, wait 20 minutes on hold for an uninterested operator, and then demand to speak with a manager if we had any hope of getting free stuff in the mail.
These days, there’s a jovial marketing team of millennials behind your favorite brand on Twitter, just waiting for an opportunity to slide into your DMs and give you freebies.
But there’s a new Twitter trend that’s even more annoying than those folks who make it their business to complain until they get a free meal or suite or Uber ride.
Now people are sending direct messages to brands asking how many retweets they’d need to get a super expensive product for free, and brands are responding with ridiculous, unattainable numbers ― often demanding retweets in the millions; way more retweets than any one post has ever received.
Some of these campaigns are getting hundreds of thousands, if not millions of retweets, giving free advertising to brands while giving next to nothing ― except maybe 15 seconds on The Internet’s Grand Stage ― to the consumers.
The whole thing was real cute when it first went viral.
A guy named Carter Wilkerson asked Wendy’s how many retweets it would take to get free chicken nuggets for a year. Wendy’s responded a minute later with “18 million,” and the internet went crazy. To his credit, Wilkerson has 2.9 million retweets as of this writing, but…