Author: Kim Blight / Source: Sprout Social Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recen
Social media advertising is more than a $8.4 billion dollar market. On Facebook alone, a recent report shows that 92% of social media marketers are taking advantage of the platform’s paid distribution opportunities. As people interact more and more with ads across social platforms, the ability to monitor and engage with comments on ads—similar to how you would on organic posts—is essential to a successful brand strategy.
Today, Sprout is excited to announce our integration with the Facebook Ad Manager to bring Facebook Ad Comments into the Smart Inbox. With this release—the first in a series of updates coming to the Sprout platform throughout the year pertaining to moderating and reporting on paid social efforts—Sprout users can now easily monitor and engage with Ad Comments on their Facebook sponsored posts alongside other messages in the Smart Inbox.
Simplify Social Efforts in the Smart Inbox
Sprout’s Smart Inbox enables teams to effectively monitor and engage with social conversations across profiles and networks to ensure you never miss a message that matters to your brand or business. This unified stream of…