Tag: Advertising

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Social media “influencers” add a new twist to advertising

Social media “influencers” add a new twist to advertising

The post has received hundreds of thousands of likes and dozens of comments. It's simply a modern form of advertising called "influencer marketing," w ...
Twitter: Advertisers Warming Up Though Still Waiting, Says Deutsche

Twitter: Advertisers Warming Up Though Still Waiting, Says Deutsche

Ad buyers are warming up to Twitter, though they’re largely still in a “wait and see” mode, he writes, which may bode well for ad revenue growth for T ...
Live Coverage of the Super Bowl Commercials

Live Coverage of the Super Bowl Commercials

• Last year’s Super Bowl featured several ads that were political in nature. This year, companies have been focusing more on humor and nostalgia. • Ci ...
What Does Twitter Have In Store for Super Bowl LII?

What Does Twitter Have In Store for Super Bowl LII?

Twitter and the NFL teamed up on special hashtag-triggered emojis Twitter While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBow ...

Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do ...

Advertisers are using Facebook’s news-feed revamp to get bigger media budgets

Advertisers have talked for years about going all-in on paid Facebook ads, and some believe they are closer than ever to securing larger budgets to do ...
Covert influence is the new money laundering

Covert influence is the new money laundering

As more media companies realize Russia bought advertising space or promoted news stories — fake and otherwise — on their platforms, covert influence h ...
Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

Sources: Snap has acquired Metamarkets for less than $100M to step up its ad tech play

As Snap, the parent company of Snapchat, gears up to report its quarterly earnings next week, it looks like the company is making some moves to beef u ...
Facebook Messenger lets games monetize with purchases and ads

Facebook Messenger lets games monetize with purchases and ads

Facebook is finally giving developers a reason to build games for Messenger while also opening a new revenue stream for the chat app. After launching ...
Inside #Fuel, Twitter’s Stealth Agency That Builds Ad Campaigns In Days

Inside #Fuel, Twitter’s Stealth Agency That Builds Ad Campaigns In Days

#Fuel, as the team is called, is a small group of digital strategists who work with brands and agencies to consult and create ad campaigns. Fuel is b ...
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