Tag: Advertising

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Once Upon A Time We Had To Convince People To Share Their Thoughts

Once Upon A Time We Had To Convince People To Share Their Thoughts

In our modern social-drenched world where we are raised to unquestionably share our every thought with the entire planet, it can be hard to imagine th ...
Opinion: A breakdown of why Black Twitter (rightfully) got the plug pulled on that ridiculous Ancestry.com ad

Opinion: A breakdown of why Black Twitter (rightfully) got the plug pulled on that ridiculous Ancestry.com ad

Ancestry.com is the latest company to prove what happens when no Black people (or no Black people with sense) are on your creative team. pic.twitter.c ...
Tech And Data Are Turning The Ad Agency Business Upside Down Too

Tech And Data Are Turning The Ad Agency Business Upside Down Too

For all the disruption technology and Big Data have wrought on Hollywood, they've cause perhaps even more transformation in the industry that pays for ...
Is Legislation The Only Hope To Fix Social Media’s Ills?

Is Legislation The Only Hope To Fix Social Media’s Ills?

Not a week goes by that there isn’t yet another story about the evils of social media, from enabling genocide to helping terrorists to human trafficki ...
Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever

Programmatic Video Ad Platform Good-Loop Could Revolutionize Advertising Forever

Meanwhile more and more people are using ad blockers to avoid online advertising. "My business is all about using ad money to solve the world's proble ...
Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

The question of allocating advertising dollars to social media is no longer a matter of “if” but “where” and “how much.” This is more important than e ...
Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy

Study: DTC shoppers served both linear, CTV ads are 2x more likely to buy

Dive Brief: Shoppers of direct-to-consumer (DTC) brands spend 70% more of their time streaming content on connected TV (CTV) services than they do on ...
New Facebook tool answers the question ‘Why am I seeing this post?’

New Facebook tool answers the question ‘Why am I seeing this post?’

Facebook announced today that it is adding to News Feeds a feature called “Why am I seeing this post?” Similar to “Why am I seeing this ad?,” which ha ...
Facebook launches searchable transparency library of all active ads

Facebook launches searchable transparency library of all active ads

Facebook’s Ads Archive that launched in May 2018 previously only included ads related to politics or policy issues, but now shows all active ads about ...
Facebook Agrees To Prevent Some Advertisers From Targeting By Race, Gender, Age

Facebook Agrees To Prevent Some Advertisers From Targeting By Race, Gender, Age

After years of criticism and legal responses, Facebook has agreed to overhaul its system for housing, credit, and employment ads as part of a settleme ...
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