Tag: Advertising

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How Pandora turns personalization into $1 billion in ad revenue (VB Live)

How Pandora turns personalization into $1 billion in ad revenue (VB Live)

Personalized web and mobile ads that reflect your customers’ tastes, values, and preferences is the key to keeping them clicking, but it’s hard to pul ...
Can you deliver the ad personalization your customers demand? (VB Live)

Can you deliver the ad personalization your customers demand? (VB Live)

Personalized web and mobile ads that reflects your customers’ tastes, values, and preferences is what keeps them clicking — but it’s hard to pull off. ...
Facebook to remove more voting misinformation, considered ban on political advertising

Facebook to remove more voting misinformation, considered ban on political advertising

The information on voting methods becomes one of the few areas in which falsehoods are prohibited on Facebook, a policy enforced by what the company c ...
Despite new rules, tracking political ad spend across Facebook, Google, and Twitter remains difficult

Despite new rules, tracking political ad spend across Facebook, Google, and Twitter remains difficult

This year, Facebook, Google, and Twitter have all created archives of political ad spending on their platforms, making publicly available for the firs ...
Should Social Media Be Responsible For Illegal Ads On Their Platforms?

Should Social Media Be Responsible For Illegal Ads On Their Platforms?

In turn, the social media companies have argued that they are merely neutral platforms and it is up to advertisers not to break the law, even if the p ...
Inside The NRA’s Ruthless Brett Kavanaugh Ad

Inside The NRA’s Ruthless Brett Kavanaugh Ad

“The NRA is like Nike,” Cullather says. “All the best marketing does that. This isn’t about a man and whether he’s a good pick for the Supreme Court o ...
Inside The NRA’s Ruthless Brett Kavanaugh Ad

Inside The NRA’s Ruthless Brett Kavanaugh Ad

“The NRA is like Nike,” Cullather says. “All the best marketing does that. This isn’t about a man and whether he’s a good pick for the Supreme Court o ...
Snap rolls out collection ads to all advertisers

Snap rolls out collection ads to all advertisers

First up: October kicks off the ephemeral camera company’s global rollout of collection ads, which are formatted like product catalogs to feature up t ...
Facebook advertising cost: Everything you need to optimize your ROI

Facebook advertising cost: Everything you need to optimize your ROI

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses pay ...
A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. We have ...
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