Tag: Brand

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6 Things You Should Never Say to a Social Media Manager

6 Things You Should Never Say to a Social Media Manager

Your social media manager isn’t sitting around all day posting about whatever pops into their head. Let’s talk about what happens when your content go ...
Sonic boom: Why more brands are composing musical branding strategies

Sonic boom: Why more brands are composing musical branding strategies

The existence of so-called "sonic branding" is not entirely new. A significant part of the recent uptick in interest is due to the ubiquity of persona ...
Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

Why Facebook Is Still the Strongest Social Media Platform When It Comes to Advertising

The question of allocating advertising dollars to social media is no longer a matter of “if” but “where” and “how much.” This is more important than e ...
How to run a Twitter chat: 7 tips

How to run a Twitter chat: 7 tips

Polk said this person should be knowledgeable and engaging, with the ability to weave in brand message with the chat topic. Pick a hashtag Create a ha ...
Twitter Chat Tools That Will Increase Your Following

Twitter Chat Tools That Will Increase Your Following

Use these four Twitter chat tools, and let me know how these work for you! TweetChat is a tool that helps you hone in on a single-hashtag conversation ...
9 Brands Cashing in on ASMR on Social Media

9 Brands Cashing in on ASMR on Social Media

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. What is ASMR? But m ...
Does Staples Rebranding Foretell the Fall of Another Retailer to Private Equity?

Does Staples Rebranding Foretell the Fall of Another Retailer to Private Equity?

At the same time a new brand watchword emerged, that of “Worklife”. A move that would have resulted in trimming back the significantly over-stored sec ...
12 Ways to Build Your Brand and Promote Your Book on Twitter

12 Ways to Build Your Brand and Promote Your Book on Twitter

You tweet. Instead of giving you more of the basics, here are 12 ways to be more strategic about your time on Twitter. Remember to keep them short (12 ...
Instagram Checkout – Set For Failure?

Instagram Checkout – Set For Failure?

This past week saw the much-anticipated launch of Instagram Checkout with 20 brands signed up to launch the ability for consumers to buy their product ...
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019

You can configure it to likes content, follow users and comment on similar content. Hootsuite Hootsuite is the go-to scheduling tool for many -- it's ...
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