Tag: Brand

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6 Tricks to Boost Your Share of Voice on Social Media

6 Tricks to Boost Your Share of Voice on Social Media

What is Share of Voice? On social, some brands look at share of voice as the amount of social media messages shared about your brand, in relation to ...
How Brands Use Twitter Banter to Gain Clout

How Brands Use Twitter Banter to Gain Clout

With just 140 characters -- for now -- Twitter forces users to be concise and impactful. Wendy's has taken this approach a few times while managing t ...
How Brands Used Instagram Stories During New York Fashion Week

How Brands Used Instagram Stories During New York Fashion Week

Fashion week has long been a central part of the social media strategy for these businesses – a ripe opportunity to capture what’s being putting out i ...
Social Media Advocacy: How to Build a Brand Advocate Program

Social Media Advocacy: How to Build a Brand Advocate Program

Social Media Advocacy: How to Build a Brand Advocate Program. We’ve put together a guide to getting started with using social media for advocacy, incl ...
3 Components of Social ROI Your Brand Is Forgetting About

3 Components of Social ROI Your Brand Is Forgetting About

Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. Focus on three analytics th ...
#SproutChat Recap: Dealing With Internet Trolls

#SproutChat Recap: Dealing With Internet Trolls

All savvy social media marketers should understand how to distinguish feedback from trolling, so in this week’s #SproutChat we’ve covered best practic ...
50 Facebook Page Ideas to Keep Your Brand Fresh

50 Facebook Page Ideas to Keep Your Brand Fresh

MTV uses its cover image and other posts to promote the network’s upcoming awards show and other special events around the rest of the year. Starbucks ...
How to Use Social Media to Increase Brand Loyalty

How to Use Social Media to Increase Brand Loyalty

How to Use Social Media to Increase Brand Loyalty. If you want your social media marketing to be effective, you need active, engaged, and loyal follow ...
How to Get Your Brand on the Instagram Explore Page

How to Get Your Brand on the Instagram Explore Page

How to Get Your Brand on the Instagram Explore Page. This guide explains how to make the Instagram Explore Tab work for your business. In this post yo ...
3 Brands Using Instagram Stories Well (And What You Can Learn from Them)

3 Brands Using Instagram Stories Well (And What You Can Learn from Them)

3 Brands Using Instagram Stories Well (And What You Can Learn from Them). Instead, you can share as much as you want throughout the day — with as much ...
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