Tag: Brand

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‘Y’ is for Verizon? Oath is rebranding as Verizon Media Group, but the company appears to have flubbed the announcement

‘Y’ is for Verizon? Oath is rebranding as Verizon Media Group, but the company appears to have flubbed the announcement

Oath is changing its name to Verizon Media Group, according to an announcement Tuesday. News of the rebranding was accompanied with what many guessed ...
How To Maximize Your Brand’s ROI With Live Event Partnerships

How To Maximize Your Brand’s ROI With Live Event Partnerships

Reddit cofounder Alexis Ohanian recently predicted the end of social media as we know it. Whether your brand is hosting a party of 10 or 10,000, here ...
How To Give Smart Client Gifts That Build Your Brand On A Budget

How To Give Smart Client Gifts That Build Your Brand On A Budget

It’s almost Christmas, but there’s still time for a creative company to share some cheer and promote the business at the same time. The holidays can b ...
We aim to be in top 3 brands in the water heater category by 2020: Rakesh Kaul, HSIL Ltd

We aim to be in top 3 brands in the water heater category by 2020: Rakesh Kaul, HSIL Ltd

Rakesh Kaul, President and Chief Executive, Consumer Products Division & CEO EVOK Retail, HSIL Limited spoke to us about the first-ever TVC for their ...
7 Great Ways Brands Are Using Instagram’s “Questions” Sticker

7 Great Ways Brands Are Using Instagram’s “Questions” Sticker

“Questions” is a sticker that can be added to your Stories to allow your followers to submit questions. There are a ton of ways to connect with accoun ...
Planning & executing social media for global brands

Planning & executing social media for global brands

This guide is divided into two parts: Planning: Think about your brand and the strategy you want to take Execution: Now that you’ve got your planning ...
The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. “Sinc ...
Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

It’ll probably be of little surprise that the author of a book that kicks off with the question, “What the Halal is going on?” and follow-up statement ...
What Marketers Should Know About Brand Activism In 2019

What Marketers Should Know About Brand Activism In 2019

The world has no shortage of problems, but when and how should your brand get involved? Guard your brand’s values. “Know what your core values are, an ...
New Research From 200 Top Brands Shows How Effective Instagram Stories Really Are

New Research From 200 Top Brands Shows How Effective Instagram Stories Really Are

That harsh reality has inspired brands to try a variety of creative growth hacks and trends to reach larger audiences on the social media platform. Ac ...
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