Tag: Brand

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3 Unlikely Brands That Are Killing it on Instagram (And How Yours Can Too)

3 Unlikely Brands That Are Killing it on Instagram (And How Yours Can Too)

Author: Rohan Ayyar / Source: Hootsuite Social Media Management Judging by the more than 500,000 advertisers currently paying to get thei ...

What do Uber, Pepsi and The Ringling Brothers Circus have in common?

Author: Forrester / Source: Forbes By Jim Nail and Henry Peyret Three very different brands with an unfortunate commonality: Each has rece ...
PowerPost Scoops $2 Million in Funding to Transform Brands into Social Media Power Publishers

PowerPost Scoops $2 Million in Funding to Transform Brands into Social Media Power Publishers

Author: Sudipto Ghosh / Source: MarTechSeries Arsenal Capital Management invests in PowerPost to infuse expansive strategies for marketin ...
If Social Media Flunks Your Brand, Try Native Advertising

If Social Media Flunks Your Brand, Try Native Advertising

Source: Adweek Online Opinion: Native ads are almost everywhere, but an average consumer is unlikely to see them. Why? Because they are just that go ...
#SproutChat Recap: How to Teach Your Colleagues Personal Branding

#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Author: Sarah Nagel / Source: Sprout Social Due to the nature of their jobs, social media marketing professional have a clear understandi ...
Ways Social Media Marketing Could HURT Your Business

Ways Social Media Marketing Could HURT Your Business

Source: Memphis Web Design & Digital Marketing Agency | Unofficial You can drive the growth of your business by taking advantage of goodwill and br ...
The Difference Between Digital Marketing and Social Media Marketing

The Difference Between Digital Marketing and Social Media Marketing

Author: JOSIC Media / Source: JOSIC It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pa ...
How Much Should You Pay Social Media Influencers?

How Much Should You Pay Social Media Influencers?

How Much Should You Pay Social Media Influencers?. Although some marketers have questioned the value of influencer marketing, it has become one of the ...
How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]. This episode is available on: In this episode ...
Why your social media marketing strategy isn’t taking off

Why your social media marketing strategy isn’t taking off

Why your social media marketing strategy isn't taking off. Unfortunately, most businesses aren't tracking their ROI. You can incorporate this strategy ...
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