Tag: Brand

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Celebrity shine brightens brands on social media

Celebrity shine brightens brands on social media

Justin Bieber, Kylie Jenner and Floyd Mayweather have millions of social media followers. Or the paparazzi is always available to do it for them. "It ...
Spirits brands like Bacardi and Beefeater are abandoning Twitter – here’s why

Spirits brands like Bacardi and Beefeater are abandoning Twitter – here’s why

Research carried out by drinks specialist agency YesMore has found that a number of spirits brands including Bacardi are moving away from Twitter as a ...
Snapchat broadens its ad options with new Shoppable AR Lenses for brands

Snapchat broadens its ad options with new Shoppable AR Lenses for brands

Snapchat is launching a new Shoppable AR Lens that lets advertisers add a “Buy Now,” “Watch” or “Install Now” button to branded Lenses, turning every ...
Facebook vs Twitter: Which is Best for Your Brand?

Facebook vs Twitter: Which is Best for Your Brand?

Let’s look at the stats: Facebook Statistics: Facebook vs. Twitter: Audience Choosing the right channel for your company when it comes to Facebook vs ...
What is the Best Platform for Social Media Influencers to Post On?

What is the Best Platform for Social Media Influencers to Post On?

Facebook Active user count: 2.2 billion What’s not ideal: Facebook is the most widely used social network today. While Facebook could certainly improv ...
Apply These 10 Pro Secrets to Keep Your Social Media On Brand

Apply These 10 Pro Secrets to Keep Your Social Media On Brand

A successful social media presence in the modern age means having not only a consistent posting schedule, but consistent post quality and branding acr ...
Why Brands Struggle When Marketing to an Envious Consumer

Why Brands Struggle When Marketing to an Envious Consumer

Social media was supposed to connect the world and make it a happier place. Facebook’s mission in 2008 was to help you connect and share with the peop ...
5 Great Examples of Instagram Influencer Marketing

5 Great Examples of Instagram Influencer Marketing

Let’s start with one of my favorite Instagram content creators, Candice Kumai. Kintsugi Wellness took me a lifetime to write. I took ten trips to Japa ...
How to Work with Influencers and Celebrities on Social Media

How to Work with Influencers and Celebrities on Social Media

Working with social media influencers, especially on Instagram, is a tried-and-true method that many brands and companies have worked into their marke ...
The Complete Field Guide to Brand Monitoring

The Complete Field Guide to Brand Monitoring

Brand monitoring keeps you informed on what’s said about your brand, helps you find new people to engage with and even tracks your competitors’ moves. ...
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