Tag: Brand

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Expert Advice: How to Use Social Media Video Ads Effectively

Expert Advice: How to Use Social Media Video Ads Effectively

Research from this year says when a business sets aside a video advertising budget for “its most important product”, 23% is specifically earmarked for ...
Brand Swaps: Modern Marketing Breaks Rote Behaviors

Brand Swaps: Modern Marketing Breaks Rote Behaviors

The award-winning web site was involving; thousands of people submitted what they felt dirty about. But here are just a few brands I've replaced in th ...
6 Steps to Increase Facebook Organic Reach & Grow Your Audience

6 Steps to Increase Facebook Organic Reach & Grow Your Audience

Far too often brands spend days devising a Facebook marketing strategy only to see their post go live and ultimately show very little traffic or engag ...
Growing your brand is now easy with social media

Growing your brand is now easy with social media

The customer journey has changed and so as the social media landscape. This is the favourite waterhole of the millennials as they spend the daily aver ...
Social Benchmarking: The New Frontier for Influencer Marketing

Social Benchmarking: The New Frontier for Influencer Marketing

With the maturation of this market, now come the comparisons to digital, TV and paid social. To standardize this comparison, there has already been th ...
6 dimensions of online reputation that should guide your social media marketing

6 dimensions of online reputation that should guide your social media marketing

The main point we’re most likely evaluating when we note the brand name behind a post is our perception of that brand’s reputation. Social media’s rol ...
Five Social Media Mistakes that Can Kill Your Apparel Brand

Five Social Media Mistakes that Can Kill Your Apparel Brand

It’s not enough to open an account and post random updates and tweets to make social media a viable and profitable part of your marketing strategy. By ...
How to Perform a Social Media Competitive Analysis (Free Template Included)

How to Perform a Social Media Competitive Analysis (Free Template Included)

Identify Your Social Media Competitors First, identify your social media competition and find which platforms they use. So while they could be an indu ...
Celebrity shine brightens brands on social media

Celebrity shine brightens brands on social media

Justin Bieber, Kylie Jenner and Floyd Mayweather have millions of social media followers. Or the paparazzi is always available to do it for them. "It ...
Spirits brands like Bacardi and Beefeater are abandoning Twitter – here’s why

Spirits brands like Bacardi and Beefeater are abandoning Twitter – here’s why

Research carried out by drinks specialist agency YesMore has found that a number of spirits brands including Bacardi are moving away from Twitter as a ...
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