Tag: Consumer

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Is affiliate marketing disclosed to consumers on social media?

Is affiliate marketing disclosed to consumers on social media?

This example is not unique to YouTube or affiliate marketing. Specifically, we examined affiliate marketing disclosures—ones that need to accompany af ...
Why Brands Struggle When Marketing to an Envious Consumer

Why Brands Struggle When Marketing to an Envious Consumer

Social media was supposed to connect the world and make it a happier place. Facebook’s mission in 2008 was to help you connect and share with the peop ...
Using Social Media to Step Up the Marketing Game this Mother’s Day

Using Social Media to Step Up the Marketing Game this Mother’s Day

Author: Shabana Arora / Source: martechadvisor.com It has been forecasted that consumer spending this Mother’s Day will hit record highs. ...
Silicon Desert Insider: Simplify social media strategy through integration

Silicon Desert Insider: Simplify social media strategy through integration

Author: Anthony Argenziano / Source: AZ Big Media Copyright: bloomua / 123RF Stock Photo The impact that social media and online review ...
Social Media Is the New Television

Social Media Is the New Television

Source: Adweek Online Year over year, marketers are finding that television events that previously saw high viewership are grossing lower ratings t ...

What do Uber, Pepsi and The Ringling Brothers Circus have in common?

Author: Forrester / Source: Forbes By Jim Nail and Henry Peyret Three very different brands with an unfortunate commonality: Each has rece ...
Ways Social Media Marketing Could HURT Your Business

Ways Social Media Marketing Could HURT Your Business

Source: Memphis Web Design & Digital Marketing Agency | Unofficial You can drive the growth of your business by taking advantage of goodwill and br ...
Facebook Messenger Chatbots and How to Create Your Own

Facebook Messenger Chatbots and How to Create Your Own

Facebook Messenger Chatbots and How to Create Your Own. A new program that takes these applications a step beyond merely messaging, proving to everyon ...
Love in the Times of Consumer Intent Data

Love in the Times of Consumer Intent Data

Love in the Times of Consumer Intent Data. Valentine’s Day 2017 is finally here and the love in the air is tangible. Couples are preparing for a beaut ...
The Ultimate Content Marketing Personalization Technology Checklist

The Ultimate Content Marketing Personalization Technology Checklist

Once you have your personalization strategy in place, the next critical step is identifying the right technology to help you execute and optimize your ...
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