Tag: Influencer marketing

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When It Comes to Influencers, Fake Engagement Is Only Half the Problem

When It Comes to Influencers, Fake Engagement Is Only Half the Problem

Instagram announced it is developing tools to battle the acquisition of fake followers and engagement on its platform, but these tools fail to reveal ...
Why we need to get a little smarter about influencer marketing

Why we need to get a little smarter about influencer marketing

Moreover, companies are starting to make greater demands of the influencer marketing industry as a whole. Not only do brands want better data on influ ...
Influencer Marketing Is Dead. The H Hub Killed It.

Influencer Marketing Is Dead. The H Hub Killed It.

“Brands are drawn to influencer marketing because it leverages an existing relationship between follower and influencer,” Cole said in an interview wi ...
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in ...
How to make a big impact with a small influencer marketing budget

How to make a big impact with a small influencer marketing budget

If you are just getting started with influencer marketing, here are a few ways you can keep your costs low while still creating a big impact. To find ...
Acura urges social media users to #LookUp in new influencer campaign

Acura urges social media users to #LookUp in new influencer campaign

The campaign was inspired by the #LookUp hashtag, which has about 4 million posts on Instagram, and will appear across the auto brand's social media w ...
Pinterest launches API that lets brands find and track influencers

Pinterest launches API that lets brands find and track influencers

The trouble is, influencers can be tough to find on platforms like Pinterest, where they’re siloed in niche communities that don’t always bubble to th ...
How These Three Instagram Influencers Promote Positivity On IGTV

How These Three Instagram Influencers Promote Positivity On IGTV

Luckily, many creators are bringing positivity to their communities with the content they create on topics like health and wellness, beauty trends, po ...
How to Get Top Influencers to Work with Your Brand

How to Get Top Influencers to Work with Your Brand

One of the best ways to increase your brand’s reach and boost sales is to leverage influencer marketing. Here is a guide on how to reach out to top in ...
How This Founder Is Changing The Influencer Marketing Platform Between Celebrities and Startups

How This Founder Is Changing The Influencer Marketing Platform Between Celebrities and Startups

Lambertson has successfully created an agency that focuses on influencer marketing. “When the celebrity is excited about the product,” she acknowledge ...
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