Tag: Influencer marketing

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FTC Twitter Chat Addresses Recent Action Against Social Media Influencers and Updates to FAQs Blog Advertising & Marketing Law News

FTC Twitter Chat Addresses Recent Action Against Social Media Influencers and Updates to FAQs Blog Advertising & Marketing Law News

The chat addressed questions concerning the FTC’s recent updates to its FAQs on the Endorsement and Testimonial Guides. Some of the major takeaways i ...
FTC Twitter Chat: Influencers 101

FTC Twitter Chat: Influencers 101

Earlier this month, the FTC settled with two social media influencers for failing to provide adequate disclosures in their promotions of their compan ...
Don’t Get Catfished By Fake Instagram Accounts

Don’t Get Catfished By Fake Instagram Accounts

Don't Get Catfished By Fake Instagram Accounts. Fake Instagram accounts are a big problem. They created two fake accounts: A lifestyle influencer and ...
3 Ways Millennials Are Leveraging Social Influence for Social Good

3 Ways Millennials Are Leveraging Social Influence for Social Good

3 Ways Millennials Are Leveraging Social Influence for Social Good. There are some social media influencers who have larger followings than some of th ...
Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers

Influencer Marketing You Can Afford: How To Convert ‘Likes’ Into Buyers

Shutterstock Influencer marketing typically refers to paying celebrity influencers -- those with large followings on social media, blogs, newsletters, ...
The Ultimate Guide to Micro-Influencers1

The Ultimate Guide to Micro-Influencers1

Consumers are more likely to believe the reviews of an expert than a big shot who has a large number of followers. The best part of influencer marketi ...
5 Tactics To Take Your Ecommerce Marketing Strategy To The Next Level

5 Tactics To Take Your Ecommerce Marketing Strategy To The Next Level

5 Tactics To Take Your Ecommerce Marketing Strategy To The Next Level. Here are some of the tactics we recommend to our ecommerce clients when they’re ...
How to Use Social Media to Amplify Content

How to Use Social Media to Amplify Content

So you log onto Facebook Insights and find that your content has received very little views and shares. Then you navigate to Twitter’s Activity Dashbo ...
Brands Are Relying on ‘Influencer’ Marketing More Than Ever

Brands Are Relying on ‘Influencer’ Marketing More Than Ever

And that's before the billboards, print ads, and TV spots necessary to get a brand in front consumer eye-balls. “When you have an influencer that has ...
The Beginner’s Guide to Influencer Marketing on Facebook

The Beginner’s Guide to Influencer Marketing on Facebook

Use Tools to Find Facebook Influencers Tools like Simply Measured can help you find top social media influencers on Facebook and other platforms. You ...
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