Tag: Influencer marketing

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How to Identify Social Media Influencers & Collaborate on Campaigns

How to Identify Social Media Influencers & Collaborate on Campaigns

Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What ...
What is the Best Platform for Social Media Influencers to Post On?

What is the Best Platform for Social Media Influencers to Post On?

Facebook Active user count: 2.2 billion What’s not ideal: Facebook is the most widely used social network today. While Facebook could certainly improv ...
5 Signs Your Instagram and Facebook Influencer Campaigns Aren’t Working

5 Signs Your Instagram and Facebook Influencer Campaigns Aren’t Working

With such a massive user base, there’s a good chance that your target audience too is on these platforms. You need to have authentic messaging which i ...
5 Great Examples of Instagram Influencer Marketing

5 Great Examples of Instagram Influencer Marketing

Let’s start with one of my favorite Instagram content creators, Candice Kumai. Kintsugi Wellness took me a lifetime to write. I took ten trips to Japa ...
How to Work with Influencers and Celebrities on Social Media

How to Work with Influencers and Celebrities on Social Media

Working with social media influencers, especially on Instagram, is a tried-and-true method that many brands and companies have worked into their marke ...
5 Unusual Strategies Your Social Media Manager Should Test in 2018

5 Unusual Strategies Your Social Media Manager Should Test in 2018

After Facebook’s algorithm change, many a social media manager will have to find new ways to leverage social media. How can you employ atypical and un ...
What Gymshark Teaches Social Marketers about Influencer Marketing

What Gymshark Teaches Social Marketers about Influencer Marketing

Here are three lessons that social marketers can take from Gymshark when it comes to working with influencers. You don’t want to be in a situation whe ...
THE INFLUENCER MARKETING REPORT: The best practices and platforms brands use when tapping popular social media personalities for marketing

THE INFLUENCER MARKETING REPORT: The best practices and platforms brands use when tapping popular social media personalities for marketing

In this report, BI Intelligence, Business Insider's premium research service, identifies the ways brands can find and manage relationships with social ...
The 7 Ingredients of an Instagram Influencer Marketing Campaign

The 7 Ingredients of an Instagram Influencer Marketing Campaign

Simply Measured found in their 2017 State of Social Marketing report, found that brands are using influencers for a variety of reasons including exten ...
FTC Twitter Chat Addresses Recent Action Against Social Media Influencers and Updates to FAQs Blog Advertising & Marketing Law News

FTC Twitter Chat Addresses Recent Action Against Social Media Influencers and Updates to FAQs Blog Advertising & Marketing Law News

The chat addressed questions concerning the FTC’s recent updates to its FAQs on the Endorsement and Testimonial Guides. Some of the major takeaways i ...
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