Tag: Influencer marketing

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Pinterest launches API that lets brands find and track influencers

Pinterest launches API that lets brands find and track influencers

The trouble is, influencers can be tough to find on platforms like Pinterest, where they’re siloed in niche communities that don’t always bubble to th ...
How These Three Instagram Influencers Promote Positivity On IGTV

How These Three Instagram Influencers Promote Positivity On IGTV

Luckily, many creators are bringing positivity to their communities with the content they create on topics like health and wellness, beauty trends, po ...
How to Get Top Influencers to Work with Your Brand

How to Get Top Influencers to Work with Your Brand

One of the best ways to increase your brand’s reach and boost sales is to leverage influencer marketing. Here is a guide on how to reach out to top in ...
How This Founder Is Changing The Influencer Marketing Platform Between Celebrities and Startups

How This Founder Is Changing The Influencer Marketing Platform Between Celebrities and Startups

Lambertson has successfully created an agency that focuses on influencer marketing. “When the celebrity is excited about the product,” she acknowledge ...
Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

Everything You Need to Know About Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!

This week on The Science of Social Media, we’re chatting about a brand new Instagram engagement study, including everything you need to know about why ...
Kylie Jenner’s Calvin Klein social media post nabbed $1.8M

Kylie Jenner’s Calvin Klein social media post nabbed $1.8M

Launchmetrics Influencer Marketing President Yuli Ziv on how social media is changing the face of advertising. Social media is changing the face of ad ...
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

Influencer marketing is nothing new. At TechNode’s Tech After Hours event, held recently in Shanghai’s Jing’an district, ParkLu’s chief marketing offi ...
Why influencer marketing is the best option for your e-commerce business

Why influencer marketing is the best option for your e-commerce business

Newly originated brands that are not so popular find such influencers and offer them a cooperation. What’s surprising is this model works and many com ...
5 Great Examples of Instagram Influencer Marketing

5 Great Examples of Instagram Influencer Marketing

Let’s start with one of my favorite Instagram content creators, Candice Kumai. Include all the parts of your brand that make it appealing to your targ ...
How to Work with Influencers and Celebrities on Social Media

How to Work with Influencers and Celebrities on Social Media

Think about macro-influencers as celebrities, social media icons with millions of followers, and public figures that have an intensely broad reach. So ...
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