Tag: Influencer marketing

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KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

Influencer marketing is nothing new. At TechNode’s Tech After Hours event, held recently in Shanghai’s Jing’an district, ParkLu’s chief marketing offi ...
Why influencer marketing is the best option for your e-commerce business

Why influencer marketing is the best option for your e-commerce business

Newly originated brands that are not so popular find such influencers and offer them a cooperation. What’s surprising is this model works and many com ...
5 Great Examples of Instagram Influencer Marketing

5 Great Examples of Instagram Influencer Marketing

Let’s start with one of my favorite Instagram content creators, Candice Kumai. Include all the parts of your brand that make it appealing to your targ ...
How to Work with Influencers and Celebrities on Social Media

How to Work with Influencers and Celebrities on Social Media

Think about macro-influencers as celebrities, social media icons with millions of followers, and public figures that have an intensely broad reach. So ...
5 Social Media Lessons To Learn From Kylie Jenner

5 Social Media Lessons To Learn From Kylie Jenner

Promote Your Products The power of the KylieCosmetics brand is that her social media followers are real fans. Since her audience is glued to every Sna ...
More brands in South Korea turning to influencer marketing on social media as shopping habits change

More brands in South Korea turning to influencer marketing on social media as shopping habits change

Fashion and beauty industries have quickly caught on to the trend that the younger generation is spending a significant amount of time on social media ...
The Complete Guide to Influencer Marketing in 2018

The Complete Guide to Influencer Marketing in 2018

These people, know as “social media influencers,” have dedicated and engaged followings. And 89 percent said influencer marketing can positively impac ...
Captiv8 is making its influencer database available for free

Captiv8 is making its influencer database available for free

You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work ...
Social Media Influencers Next Big Thing for Retail Marketing

Social Media Influencers Next Big Thing for Retail Marketing

Im is better known by her nickname and the name of her brand, Imveley. “I think Im’s ability to bring the attention of her loyal followers to buying i ...
Brands Are Cracking Down On Influencers With Fake Followers

Brands Are Cracking Down On Influencers With Fake Followers

It used to be that as long as you had a large following on Instagram, even if they were fake followers, you could get brand deals. Brands buy follower ...
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