Tag: Marketing

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A Liberty Bell and a severed snake: 76ers marketing looks to score a big win

A Liberty Bell and a severed snake: 76ers marketing looks to score a big win

For five years, the Philadelphia 76ers’ marketing department held the faith. And the marketing team is ready, with a new logo, brand ambassadors, a co ...
A Marketer’s Guide to Instagram Stories for Business

A Marketer’s Guide to Instagram Stories for Business

Instagram Stories showcases the voice and personality of brands in quick bursts, holding the attention of busy mobile phone users who are regularly sc ...
5 Essential Media Buys for First-Time Marketers

5 Essential Media Buys for First-Time Marketers

When people are searching for your products or services on the search engines, you need to make sure they can find you. But paid search is 100 percent ...
How Much Does Social Media Influencer Marketing Cost?

How Much Does Social Media Influencer Marketing Cost?

Do you know how much an influencer marketing campaign costs? When influencers can get their followers to engage with their social media posts, the inf ...
What is the Difference Between Advertising and Marketing?

What is the Difference Between Advertising and Marketing?

The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ...
Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data sug ...
Why Brands Struggle When Marketing to an Envious Consumer

Why Brands Struggle When Marketing to an Envious Consumer

Social media was supposed to connect the world and make it a happier place. Facebook’s mission in 2008 was to help you connect and share with the peop ...
POLL: What Social Media Platform Do You Find Most Effective for Marketing?

POLL: What Social Media Platform Do You Find Most Effective for Marketing?

There’s been a lot of news this week about the transparency of Facebook and what it’s doing with the data it collects. If it’s not been much of a bene ...
5 Great Examples of Instagram Influencer Marketing

5 Great Examples of Instagram Influencer Marketing

Let’s start with one of my favorite Instagram content creators, Candice Kumai. Kintsugi Wellness took me a lifetime to write. I took ten trips to Japa ...
90% Who Use Mobile Social Media Apps Check Facebook Daily, so Marketers Take Note

90% Who Use Mobile Social Media Apps Check Facebook Daily, so Marketers Take Note

In surveying smartphone users to understand how they use social media, a recent survey found close to 90 percent use Facebook every day. The survey ha ...
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