Tag: Marketing

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Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

Customer Lifetime Value Requires a Unique Mix of Content for Every Stage

For a number of industries, this is a fundamental challenge which their marketing teams must tackle. And insurance providers are constantly working to ...
How SEO can (and should) inform social media marketing

How SEO can (and should) inform social media marketing

How SEO can inform social media marketing 1. Use keyword research tools to create more effective social media content Keyword research is not just for ...
Misinformation And Fake News Are Genuine Threats Not Marketing Buzzwords

Misinformation And Fake News Are Genuine Threats Not Marketing Buzzwords

Every researcher and pundit who has ever sent a solitary tweet now claims to be a social media misinformation expert with a sure-fire way to eliminate ...
Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand domain or URL. ...
Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I have recently covered branding in terms of digital linking of company name and products to specific links related to a company brand do ...
Why Wire fans have not seen the last of 2019’s close to the bone marketing

Why Wire fans have not seen the last of 2019’s close to the bone marketing

And Wolves chief executive Karl Fitzpatrick says the marketing ploy is a simple one. “People are trying to grab onto some of that social media space. ...
Making the most of Instagram Stories as a marketing tool

Making the most of Instagram Stories as a marketing tool

Owned by Facebook, Instagram Stories launched in August 2016 and has had huge success – the feature is often what users navigate to first, before look ...
How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

How Blenders Eyewear Creates Profitable Instagram Ad Campaigns

Next up, Grace McLaughlin shares how how Blenders Eyewear uses Instagram ads to grow its business. Here’s how Blenders successfully creates Instagram ...
1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

1 Of 3 Marketers Shifting Ad Spend From Facebook and Google to Amazon, Study Says

About a third of retail marketers are shifting ad spend from traditional digital media giants like Facebook and Google to Amazon, according to a new s ...
Catching “Fyre.” What Marketers Can Learn From “Mini-Madoff” Mcfarland

Catching “Fyre.” What Marketers Can Learn From “Mini-Madoff” Mcfarland

I may be one of the last people I know to watch the Fyre documentary on Netflix. You know, the story about a wanna be rich and famous fraudster named ...
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