Tag: Marketing

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5 Ways Social Marketers Can Get Time Back

5 Ways Social Marketers Can Get Time Back

Plan Better Take a good day or two to plan out a strong editorial calendar, goal and measurement framework, and events schedule through the end of the ...
How To Use Social Media in Word Of Mouth Marketing for Your Brand

How To Use Social Media in Word Of Mouth Marketing for Your Brand

There is one marketing method that will grow your personal brand like nothing else, and that is through word of mouth on social media. Through the hum ...
The Ultimate Guide to LinkedIn Analytics for B2B Marketers

The Ultimate Guide to LinkedIn Analytics for B2B Marketers

From the company updates section on LinkedIn, you see exactly what’s scoring the most impressions, engagement and clicks. The first part of your compa ...
Aussie marketers divided on social effectiveness

Aussie marketers divided on social effectiveness

The title surveyed more than 50 marketers across different industry sectors to understand which platforms they were using and how. Unsurprisingly, Fac ...
Social Video Marketing: What We Know for Sure

Social Video Marketing: What We Know for Sure

But, when you’re starting a new marketing approach, you need to get clear from the very beginning about what the core value is for your brand. One of ...
‘Hoax Marketing’ Can Be An Effective Branding Opportunity For Your Company — When Done Well

‘Hoax Marketing’ Can Be An Effective Branding Opportunity For Your Company — When Done Well

Hoax marketing isn't something new. And while some of you may be hearing the term for the first time, it's actually a technique that has been used by ...
Marketers ring in Star Wars’ May the Fourth with social media contests

Marketers ring in Star Wars’ May the Fourth with social media contests

Dive Brief: Hallmark is celebrating Star Wars Day, or May the 4th, with new film merchandise available online and in Gold Crown stores and also a soci ...
The online revolution: How social ‘influencers’ and digital technologies are driving changes in marketing

The online revolution: How social ‘influencers’ and digital technologies are driving changes in marketing

Shifts to new technologies and ever-evolving consumer demographics have sparked a revolution in the way functional foods and dietary supplements are m ...
Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

Facebook F8 2018: What Marketers Need to Know Ahead of Facebook’s Annual Conference

So what’s ahead for this year’s conference? We’ll be sharing all of the most important Facebook F8 updates once the conference is completed, check bac ...
Ask The CMO: Michelle Peluso, CMO Of IBM On Storytelling + The Future Of Blockchain Driven Marketing

Ask The CMO: Michelle Peluso, CMO Of IBM On Storytelling + The Future Of Blockchain Driven Marketing

Billee: As you know, there's been a lot of debate in marketing today about whether you're supposed to focus more on art or more on science. Michelle: ...
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