Tag: Return on investment

Derisking Twitter

Derisking Twitter

Author: Kayode Omotosho / Source: Seeking Alpha Summary After all is said and done, investors still have to make money on Twitter. Shareho ...
How to Measure the Value of Social Media

How to Measure the Value of Social Media

Source: Sprout Social ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19 ...
How Much Should You Pay Social Media Influencers?

How Much Should You Pay Social Media Influencers?

How Much Should You Pay Social Media Influencers?. Although some marketers have questioned the value of influencer marketing, it has become one of the ...
How to Use UTM Parameters to Track Social Media Success

How to Use UTM Parameters to Track Social Media Success

What are UTM parameters? Why your business needs to use UTM parameters UTM parameters provide a whole new world of data that offers three key benefits ...
Why your social media marketing strategy isn’t taking off

Why your social media marketing strategy isn’t taking off

Why your social media marketing strategy isn't taking off. Unfortunately, most businesses aren't tracking their ROI. You can incorporate this strategy ...
Improve The Relationship Between SEO And ROI With Organic Traffic Prediction

Improve The Relationship Between SEO And ROI With Organic Traffic Prediction

In simple words, you don’t get something right, people don’t visit your website and you don’t sell your products. It then moves on to traffic predicti ...
Ultimate Guide to Measuring Social Media ROI

Ultimate Guide to Measuring Social Media ROI

56% said an inability to tie social media to business outcomes 39% said a lack of analytics, expertise and/or resources 38% said poor tools 35% said i ...
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