Tag: Return on investment

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Marketing Magic: Making social media pay

Marketing Magic: Making social media pay

While brand awareness is useful, the perception surrounding social media also isn’t true. In fact, measured correctly, social media can be shown to co ...
7 Social Media Templates to Save You Hours of Work

7 Social Media Templates to Save You Hours of Work

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save ...
A New Way to Measure—and Prove—Your ROI from Social With Confidence

A New Way to Measure—and Prove—Your ROI from Social With Confidence

Author: Hootsuite / Source: Hootsuite Social Media Management As a social media pro, you know there are a ton of social metrics you can t ...
4 ROI Formulas That Will Help Earn You a Promotion

4 ROI Formulas That Will Help Earn You a Promotion

Author: James Mulvey / Source: Hootsuite Social Media Management If you’re like me, you skipped, slept, and talked through every high sch ...
Silicon Desert Insider: Simplify social media strategy through integration

Silicon Desert Insider: Simplify social media strategy through integration

Author: Anthony Argenziano / Source: AZ Big Media Copyright: bloomua / 123RF Stock Photo The impact that social media and online review ...
How to Create Achievable Social Media Goals

How to Create Achievable Social Media Goals

Author: Jenn Chen / Source: Sprout Social Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common rea ...
11 Tips To Boost Your Social Media Marketing Productivity

11 Tips To Boost Your Social Media Marketing Productivity

Author: Richard Dally / Source: Sprout Social Social Media Managers are a special breed. You have to be organized, focused and socially a ...
Twitter’s User Growth Hype Ignores the More Important Story

Twitter’s User Growth Hype Ignores the More Important Story

Author: Dylan Lewis / Source: The Motley Fool The overwhelming storyline when Twitter (NYSE:TWTR) reported earnings earlier this month was ...
Derisking Twitter

Derisking Twitter

Author: Kayode Omotosho / Source: Seeking Alpha Summary After all is said and done, investors still have to make money on Twitter. Shareho ...
How to Measure the Value of Social Media

How to Measure the Value of Social Media

Source: Sprout Social ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19 ...
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