Tag: Social media marketing

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How SEO can (and should) inform social media marketing

How SEO can (and should) inform social media marketing

How SEO can inform social media marketing 1. Use keyword research tools to create more effective social media content Keyword research is not just for ...
Social media and the power of video

Social media and the power of video

Introduction Social video is a growing tactic used by marketers in all industry segments, with 51% of marketing professionals naming video as ...
What Are The Challenges Of Social Media Marketing?

What Are The Challenges Of Social Media Marketing?

I almost overstepped my boundaries for questioning a lady who told me that "starting a business is hard". I responded with "what will you say about m ...
8 Twitter tips for business

8 Twitter tips for business

As a business owner, one of the first steps to having an online presence is having a social media account, sometimes even before creating a website. ...
PR management firm Cision is acquiring Falcon.io to expand into social media marketing

PR management firm Cision is acquiring Falcon.io to expand into social media marketing

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditi ...
5 Major Social Media Marketing Mistakes And How To Overcome Them

5 Major Social Media Marketing Mistakes And How To Overcome Them

Indeed, social media is at the core of many companies’ digital strategy, often delivering measurable results in terms of sales, leads and customer ser ...
8 Twitter tools to complement your social media marketing

8 Twitter tools to complement your social media marketing

This change affected all third-party apps and consequently, how some users interacted with the platform. Visit BuzzSumo Good for: Content sourcing, in ...
5 tips for creating the best Instagram profile

5 tips for creating the best Instagram profile

If you want an Instagram account with a good engagement and following, then creating a captivating profile photo is going to be the first thing you wa ...
10 Social Media Marketing Basics for Budding Businesses

10 Social Media Marketing Basics for Budding Businesses

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. On a similar note, Face ...
What Are UTM Links And How They Can Help Improve Your Social Media Marketing

What Are UTM Links And How They Can Help Improve Your Social Media Marketing

What are UTM tracking links? Medium When you create your UTM link, you also have the option to add a medium as a UTM parameter; meaning, the type of t ...
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