Tag: Social

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Social Benchmarking: The New Frontier for Influencer Marketing

Social Benchmarking: The New Frontier for Influencer Marketing

With the maturation of this market, now come the comparisons to digital, TV and paid social. To standardize this comparison, there has already been th ...
How Arby’s Dared to be Different on Social Media—And You Can Too

How Arby’s Dared to be Different on Social Media—And You Can Too

Josh Martin, senior director of digital & social media for Arby’s, spoke at the 2018 Social Shake-Up in Atlanta about how Arby’s tackled this problem ...
How to Fail Better on Social

How to Fail Better on Social

By using leaner tactics and an iterative approach to content creation, marketers can easily incorporate research into their weekly schedule and reduce ...
Hey Facebook, Gen Z Is Finding New Ways To Connect Socially

Hey Facebook, Gen Z Is Finding New Ways To Connect Socially

Meanwhile, popular social media sites such as Facebook are still the big thing, however, Gen Z may very well change that. But if they aren’t using Fac ...
5 Ways Social Marketers Can Get Time Back

5 Ways Social Marketers Can Get Time Back

Plan Better Take a good day or two to plan out a strong editorial calendar, goal and measurement framework, and events schedule through the end of the ...
6 dimensions of online reputation that should guide your social media marketing

6 dimensions of online reputation that should guide your social media marketing

The main point we’re most likely evaluating when we note the brand name behind a post is our perception of that brand’s reputation. Social media’s rol ...
Klout, a Social Scoring Platform Businesses Never Warmed Up To, Will Shut Down After May 25

Klout, a Social Scoring Platform Businesses Never Warmed Up To, Will Shut Down After May 25

Fast forward four years later, and Lithium has announced May 25, 2018 is going to be the platform’s last day. Why is Klout Shutting Down? So what went ...
Are We Entering The Era Of Social Shopping?

Are We Entering The Era Of Social Shopping?

Brands are treating social media as a sales platform now more than ever. Not only does social media influence what people buy through recommendations ...
Aussie marketers divided on social effectiveness

Aussie marketers divided on social effectiveness

The title surveyed more than 50 marketers across different industry sectors to understand which platforms they were using and how. Unsurprisingly, Fac ...
The online revolution: How social ‘influencers’ and digital technologies are driving changes in marketing

The online revolution: How social ‘influencers’ and digital technologies are driving changes in marketing

Shifts to new technologies and ever-evolving consumer demographics have sparked a revolution in the way functional foods and dietary supplements are m ...
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