Tag: Social

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4 Customer Scenarios In Social Media That Require Immediate Escalation

4 Customer Scenarios In Social Media That Require Immediate Escalation

But sometimes the front-line customer service agent is not equipped to handle a situation; it is in these cases that escalation is essential. Here are ...
KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

KOL Marketing: Taking Advantage of the Convergence of Social Media and E-commerce

Influencer marketing is nothing new. At TechNode’s Tech After Hours event, held recently in Shanghai’s Jing’an district, ParkLu’s chief marketing offi ...
4 Fresh Ways to Think About Targeting on Social

4 Fresh Ways to Think About Targeting on Social

It’s a lot of customer data, which is great, but when you look at customer acquisition, this data falls short. Katrina’s point here is a great one: wh ...
Facebook And Twitter Dogged By ‘Peak Social’ Woes

Facebook And Twitter Dogged By ‘Peak Social’ Woes

The ad promised that the company would get back to its roots of creating communities and making it easier for people to make connections. Whether Face ...
It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

It’s Time to Reconsider ‘Best Time to Post on Social Media’ Studies. Here’s What to Do Instead.

If you are a social media manager, you’ve likely looked at ‘best time to post on social media’ studies to come up with several posting times for your ...
This time it’s personal: fashion’s new social strategy

This time it’s personal: fashion’s new social strategy

The market is still young, but it is maturing, and fashion businesses now have the option of partnering with an ever-increasing supply of influencers ...
Social Benchmarking: The New Frontier for Influencer Marketing

Social Benchmarking: The New Frontier for Influencer Marketing

With the maturation of this market, now come the comparisons to digital, TV and paid social. To standardize this comparison, there has already been th ...
How Arby’s Dared to be Different on Social Media—And You Can Too

How Arby’s Dared to be Different on Social Media—And You Can Too

Josh Martin, senior director of digital & social media for Arby’s, spoke at the 2018 Social Shake-Up in Atlanta about how Arby’s tackled this problem ...
How to Fail Better on Social

How to Fail Better on Social

By using leaner tactics and an iterative approach to content creation, marketers can easily incorporate research into their weekly schedule and reduce ...
Hey Facebook, Gen Z Is Finding New Ways To Connect Socially

Hey Facebook, Gen Z Is Finding New Ways To Connect Socially

Meanwhile, popular social media sites such as Facebook are still the big thing, however, Gen Z may very well change that. But if they aren’t using Fac ...
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