Author: Tripti Shrivastava / Source: Simply Measured Just like last year, it all started with Mark Zuckerberg kicking off the F8 conferen
Just like last year, it all started with Mark Zuckerberg kicking off the F8 conference with a look at Facebook’s ten-year roadmap.
With announcements ranging from AI, VR, and bots to Facebook Analytics, Facebook has made considerable progress towards its very carefully calculated goals, which all wrap up to Zuckerberg’s mission of
“building the technology to give anyone the power to share anything they want with anyone else.”
There were a ton of exciting announcements at F8 this year ( cereal bowl surrounded by leaping, animated sharks anyone?).
But here are the five that we believe are going to impact social marketers the most.
1. Facebook Analytics Developments
Facebook announced new capabilities designed to help marketers understand and optimize their customer’s complete journey across their app and website,from interactions on brand Facebook Pages to website purchases. Supporting this initiative is Automated Insights (which incorporates advanced machine learning and artificial intelligence), Custom Dashboards, and Custom Audience.
What It Means for Marketers
Marketers will be able to measure and understand how the interactions people have with their Facebook Page affects activity on their website, app, and bot.. This ability to track customer journey and behavior overall across different channels provides marketers with a unique ability to understand their audience better and optimize the entire customer journey to drive growth.
*Want help understanding this journey across multiple social channels simultaneously, while also gaining insight into awareness metrics? Check out the Simply Measured solution here. *
Automated Insights (image above) help marketers quickly identify areas that needs deeper analysis and determine a plan of action. The Custom Dashboards will give brands and agencies more flexibility over the data they see. The ability to create Custom Audiences based on user behavior across the Facebook family of apps will help marketers get more targeted in their marketing efforts.
2. Messenger Bots
Two years ago, Chris Messina wrote about conversational commerce, which was “about delivering convenience, personalization, and decision support while people are on the go, with only partial attention to spare.”
Facebook’s developments for its messenger bots this year at F8 take us much closer to conversational commerce becoming a reality.
According to David Marcus,…