The 7 Ingredients of an Instagram Influencer Marketing Campaign

The 7 Ingredients of an Instagram Influencer Marketing Campaign

Simply Measured found in their 2017 State of Social Marketing report, found that brands are using influencers for a variety of reasons including extending their reach, sharing branded content, and promoting products and offerings. Your Instagram influencer marketing is no different—you need to think about your goals for the campaign. Whatever your goals are, you need to make them measurable. Influencers As mentioned above, Instagram influencers whose followers are your target audience, are the ones you should be working with. Content Once you have identified and connected with your influencers, it’s time to create your content strategy. Hashtags Create a unique hashtag to be shared by your influencers on your sponsored posts. Share free samples of your products or services so that your influencers can share their recommendations on social media. You can also provide opportunities for networking to your influencers where they can promote themselves too. Returns When you run a campaign with a goal in mind, you must also track and measure the performance of the campaign. If you can think of any other essential ingredients for making your Instagram influencer marketing campaign successful, let Simply Measured know on Twitter.

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The 7 Ingredients of an Instagram Influencer Marketing Campaign

Instagram has evolved way beyond being simply a photo sharing platform. Per the latest statistics, Instagram currently has over 800 million active monthly users. Neither marketers nor influencers are lagging behind in leveraging this huge opportunity.

Instagram Statistics

Simply Measured found in their 2017 State of Social Marketing report, found that brands are using influencers for a variety of reasons including extending their reach, sharing branded content, and promoting products and offerings. It is undeniable that Instagram is extremely effective as a medium for influencer marketing. Influencer Central conducted a survey in which consumers said that Instagram influencers are the sixth most effective in influencing purchases.

How Do Brands Use Influencers?
From the 2017 State of Social Marketing Report from Simply Measured

59 percent of micro-influencers in a Bloglovin’ survey, have found it to be the most effective platform for engaging followers.

In this article, we’ll run through the seven ingredients you need to make your Instagram influencer marketing successful.

#1. Goals

Every campaign needs to have an objective, without which it will be impossible to determine its performance. Your Instagram influencer marketing is no different—you need to think about your goals for the campaign.

Are you looking to increase your brand awareness? Or maybe increase your website visitors? Many marketers use such campaigns to generate high-quality leads or simply create buzz about a new product, service, or offering.

Whatever your goals are, you need to make them measurable. This means that you must attach a numerical value to your objectives. For example, maybe you wish to boost your traffic by 20% or generate $5000 in sales?

Once you have figured this out, set aside a budget for the campaign. When you start your negotiations with influencers, make sure to articulate your goals clearly. This will help them deliver results in alignment with your expectations.

For example, if boosting sales is one of your primary goals, discount codes can be an effective strategy. You can ask your influencers to share discount codes on their sponsored content on Instagram as shown below.

Share Discount Codes on Instagram with Influencers
Image via Instagram

#2. Audience

Knowing your audience, or more specifically knowing what their interests are, is crucial to the success of your campaign. You must conduct in-depth research on your target audience. Google Analytics can help you immensely in doing so.

Or, turn to your social analytics solution, such as Simply Measured Listening, to determine which content pieces are driving the most engagement from your audience. High engagement numbers are a good indicator that your content is relevant and desirable.

Simply Measured Listening
Simply Measured Listening

Demographics such as location, gender, and age are very important considerations. If you know who your audience is and what they care for, you can then find…

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