The Cross-Functional Impact of Communities

The Cross-Functional Impact of Communities

Executives are struggling with how to rapidly transform their organizations. There is so much that needs to be addressed and so quickly, that it’s challenging to know where to start.Communities point to a possible approach. This is a huge opportunity for organizations if they are willing to invest in communities. Organizations can learn from the evolution and success of another function; Human Resources The State of Community Management 2018 findings regarding communities remind me of what another function was facing nearly two decades ago…the human resources function. The realization that (1) HR had the ability to reach across the organization to wherever there were employees, (2) that this reach provided a unique opportunity to increase engagement and loyalty through HR policies and (3) engaged employees were profitable and core to organizational success, was key to HR becoming a vital function with strategic implications. They combined logistics and employee engagement to achieve early and continued success. The nature of community can adapt to fit a specialized group of practitioners sharing knowledge and experience, an alumni network providing value to their educational institution, departments working to get new team members up to speed, dedicated customers contributing ideas and suggestions for new product lines…the possibilities are endless. They can be formed across functions and thus serve multiple functions simultaneously. The overall list is much more. These community programs are bringing multiple benefits to processes they affect.

Facebook launches Community Finder tool for its #SheMeansBusiness program
The State of Community Management 2018 Report: Communities Accelerate Organizational Transformation
Communities contribute to multiple strategic objectives

Executives are struggling with how to rapidly transform their organizations. There is so much that needs to be addressed and so quickly, that it’s challenging to know where to start.Communities point to a possible approach.

Community impact is broad and deep

Communities are reaching the breadth and depth of organizations and functions.

Community programs seem poised to take off as the new area for developing a competitive edge. While the ability of communities to affect ‘a’ function or ‘a’ department is relatively well acknowledged …the extent to which they have cross-functional reach within organizations, was a revelation. This is a huge opportunity for organizations if they are willing to invest in communities.

Organizations can learn from the evolution and success of another function; Human Resources

The State of Community Management 2018 findings regarding communities remind me of what another function was facing nearly two decades ago…the human resources function.

Human Resources was always perceived as a stand-alone department serving primarily payroll/vacation processing needs. The realization that (1) HR had the ability to reach across the organization to wherever there were employees,…

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