The Killer Mobile AR App You’ve Probably Never Heard Of

Author: Charlie Fink / Source: Forbes One year ago this week, serial entrepreneur Diego Mortillaro launched Lumyer, a free mobile photo en

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One year ago this week, serial entrepreneur Diego Mortillaro launched Lumyer, a free mobile photo enhancement app. He knew the product was good, and the category he targeted one of the most popular, but no one can know if their app will really go viral without a marketing budget to kick it down the hill. Lumyer enhances photos and videos with animated filters and other photo enhancement features (think of it as Snapchat Filters on steroids), so the bet was the “Lumys” would be shared on social media and market themselves. It paid off: in December, Google Play named Lumyer one of its “Global Best”. The app has been downloaded 14 MM times, has three million monthly unique visitors and, perhaps most astonishingly, 5% of their users are paying for premium content. The company will soon launch a subscription service for users who want unlimited access to all the premium filters for one monthly fee. Small businesses all over the world are building Lumys to promote their products and services.

Lumyer is a photo and video enhancement app that allows users to augment reality by adding video and audio effects to both selfies or videos. Since its launch in early 2016, the app has been downloaded 14 million downloads and over 30 million sharable Lumys have been created. Lumyer's success landed it on the #2 spot on Google Play's
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Lumyer is a photo and video enhancement app that allows users to augment reality by adding video and audio effects to both selfies or videos. Lumyer’s success landed it on the #2 spot on Google Play’s “Top Trending Apps of 2016,” announced in December.

The team has an impressive mobile pedigree. Mortillaro, 47, is a three-time entrepreneur in the mobile space. Besides Lumyer, he developed two other companies: UMG, an e commerce platform for cellular network operators, and OneBip, which is a mobile payment solution. Co-founders Francesco Scrufari, CTO and Simone Offredo, CPO, are based in Italy, where engineering costs are 25% of what they are in the Bay Area where Mortillaro is based. Prior to Lumyer, they were co-founders of Ulixe in 2001 and Visionborne, Inc. in 2012. Rounding out the founding team is Raffaele Rinaldi also a Visionborne, Inc. alumni, who is based in Los Angeles.

Digeo Mortillaro, Co-Founder and CEO of Lumyer.
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Digeo Mortillaro, Co-Founder and CEO of Lumyer.

The other surprise for Lumyer was where their users are located (and this…

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