The letter we’d like to see from Apple

The letter we’d like to see from Apple

LOS ANGELES — Apple's Batterygate scandal has already produced seven consumer lawsuits, from consumers upset about Apple's admission that it used software to slow down the performance of older iPhones to keep them in synch with older batteries. Some analysts suggest Apple take a page from its 2010 open letter to consumers about Antennagate and speak directly again. Here is the letter we'd like to see Apple release to the public: (Photo: Spencer Platt, Getty Images) Dear iPhone users, The iPhone is the most successful product in consumer electronics history and has been judged by reviewers around the world to be the best smartphone ever. Users tell us over and over again that they absolutely love it. We build iPhones because we’re on a mission to make the greatest products in the world, ones we enjoy using every day. In fact, our iOS mobile operating system, the world’s most advanced, works with not just our beautiful new iPhone X 8 and 8 Plus, but also last year’s forward looking 7 and 7 Plus and the SE, the most affordable and compact iPhone. We also support 2015’s iPhone 6S and 6S Plus, 2014’s iPhone 6 and go all the way back to 2013 with the iPhone 5S. Now some have suggested we turn off this feature, or make it opt-in, and the thing you have to understand about Apple is, we listen to our customers. So we’d like to be more proactive on the easiest solution: a battery replacement, on us, for iPhone 5S models through the 6S and 6S Plus. The old iPhones are great, but the new ones simply rock, and we have a model available for everyone, starting at just $349.

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Consumers are not happy with Apple’s admission that it intentionally slowed down older iPhones to keep up with declining batteries, reports USA TODAY’s Jefferson Graham on Talking Tech.

LOS ANGELES — Apple’s Batterygate scandal has already produced seven consumer lawsuits, from consumers upset about Apple’s admission that it used software to slow down the performance of older iPhones to keep them in synch with older batteries.

Some analysts suggest Apple take a page from its 2010 open letter to consumers about Antennagate and speak directly again. (When the iPhone 4 was released, there were reports of dropped calls due to the placement of the antenna.)

More: Apple secretly slowed down your iPhone. Now consumers want the company to pay.

Here is the letter we’d like to see Apple release to the public:

Dear iPhone users,

The iPhone is the most successful product in consumer electronics history and has been judged by reviewers around the world to be the best smartphone ever. Users tell us over and over again that they absolutely love it.

So when we started reading reports about battery issues with older iPhone models from several years ago, we felt we had to immediately clarify. But perhaps we didn’t go far enough. We would like to explain further here.

We build iPhones because we’re on a mission to make the greatest products in the world, ones we enjoy using every day. Our goal is to bring the world together with one device that is frankly just a marvel at modern engineering.

iPhones are built to last. If you have an iPhone from 2013 or 2014, it should still work as advertised. In fact, our iOS mobile operating system, the world’s most advanced, works with not just our beautiful new iPhone X 8 and 8 Plus, but…

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