The must-follow rules for social media marketing success

The must-follow rules for social media marketing success

Social media is a constantly-evolving marketing space for small businesses. Our Plusnet Pioneers reveal the key insights they’ve learnt since starting and growing successful businesses including: why it’s vital to produce emotional content, why you need to nip negative comments in the bud immediately, and why having lots of followers doesn’t always equal success. The four dos of social media success DO appeal to your customers emotions With brands increasingly competing for attention online, Steven Bartlett says you need to make consumers feel something if you want to stand out. Steven: “Because of the way social media platforms are today, if you don’t make people feel something, you’re not heard. Marketeers and media planners spend tremendous amounts of money buying media and then put completely indifferent, vanilla messaging on it that makes people feel nothing. To stand out, you’ve got to create content that will engage and entertain your audience.” DO make your branding stand out and consistent across all channels The Exton twins explain why clear, consistent and eye-catching branding is key if you want to gain followers on social media. “There are so many brands on social media where it’s not immediately clear what they’re about and there’s nothing memorable or catchy about what they’re posting.” DO choose a social media platform that suits your business Facebook, Instagram, Twitter, etc. “The first thing is understanding how these platforms fit into the ecosystem of the social media world. It’s very important that you jump on it because it can easily get out of hand.” The four don’ts of social media success DON’T make the mistake of thinking everyone will care, you need to make them care Just because you’ve put months, or even years, of effort into building your company’s social media presence that doesn’t mean you deserve to win followers and customers. The metrics that show that someone took an action are the most important.

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Social media is a constantly-evolving marketing space for small businesses. Here, top UK entrepreneurs reveal their absolute dos and don’ts for success

Social-media-marketing

The world of social media is always in flux, making it difficult for small businesses to stay ahead of the game. However, if you follow these top tips, you won’t go far wrong.

We’ve gathered a group of inspiring entrepreneurs including Social Chain co-founder, Steven Bartlett, LDN Muscle (LDNM) co-founders, Tom and James Exton, and innocent drinks and JamJar Investments co-founder, Richard Reed, to share their advice to help ensure you are ticking the right boxes if you want to grow your business on social media.

These entrepreneurs have been brought together by business broadband and phone provider, Plusnet, and Startups.co.uk as part of Plusnet Pioneers – a series of exciting content designed to help small businesses face some of the biggest challenges in funding and marketing.

Our Plusnet Pioneers reveal the key insights they’ve learnt since starting and growing successful businesses including: why it’s vital to produce emotional content, why you need to nip negative comments in the bud immediately, and why having lots of followers doesn’t always equal success.

The four dos of social media success

DO appeal to your customers emotions

With brands increasingly competing for attention online, Steven Bartlett says you need to make consumers feel something if you want to stand out.

Steven: “Because of the way social media platforms are today, if you don’t make people feel something, you’re not heard. Marketeers and media planners spend tremendous amounts of money buying media and then put completely indifferent, vanilla messaging on it that makes people feel nothing.

“They need to appreciate the super busy world that everybody else lives in, where there’s a lot of other marketing content online competing with yours for their attention. To stand out, you’ve got to create content that will engage and entertain your audience.”

DO make your branding stand out and consistent across all channels

The Exton twins explain why clear, consistent and eye-catching branding is key if you want to gain followers on social media.

James’ essential advice is to “make sure that all your social media accounts have the same user handle so there’s consistency and customers can find you easily.

“Once you’ve done that, you can get an idea of what your messaging on social media is going to consistently be, with common themes and ideas that relate to your audience, rather than just arbitrarily posting something that’s a bit random.”

Tom agrees: “Make sure there’s something bright and engaging on your social media feeds so it catches people’s eye and make sure your branding is clear.

“There are so many brands on social media where it’s not immediately clear what they’re about and there’s nothing memorable or catchy about what they’re posting.”

DO choose a social media platform that suits your business

Facebook, Instagram, Twitter, etc. They all offer businesses different benefits and not every single one will be right for your company.

Steven: “We live in a world where there are so many different types of social media platforms and it’s incredibly hard as a business owner to know which platform you should be using, especially if you’re under-resourced or a small business.

“The first thing is understanding how these platforms fit into the ecosystem of the social media world. If you are a fashion brand then you want to look for a platform that a) targets your key audience, and b) allows you to tell the story of your brand in all its glory such as Instagram. If…

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