Author: Rachel Thompson / Source: Mashable Image: vicky leta / mashable You scratch my back and I'll scratch yours. That's the vibe in I
You scratch my back and I’ll scratch yours. That’s the vibe in Instagram “pods” — secret communities trying to fight the platform’s algorithmic timeline, one like at a time.
In June 2016, Instagram began rolling out its new algorithmic timeline which changed the order of posts in people’s feeds, favouring popular posts over chronology. Instagram bloggers have been complaining that it’s becoming harder to gain followers organically. Faced with this new challenge, they’re fighting back. In pod-form.
“A pod is family of dolphins who live together in harmony and support one another.” says photographer Natalie Franke. “The members of your pod become your Instagram family and work to support you as you grow your platform. Think of pods like a group of cheerleaders who help one another on Instagram through likes and meaningful comments.”
Instagram blogger Meggan, who runs @CardiganJezebel, describes a pod as “essentially a group message on Instagram”. Members of the group follow each other, and constantly like and comment on one another’s posts to keep pod members’ posts showing up in other people’s timelines. After Meggan became part of a few pods through Facebook groups and Twitter, she says she’s been getting better reach and engagement on her Insta posts.
“The new algorithm kind of ruined a lot of smaller Instagram accounts. It made it impossible for our photos to be seen. These groups help push our pictures up a little bit on the timeline in the hope more people can see them and interact with them,” she says.
Amanda Rose — an Instagram blogger who works in digital marketing —…