The Top Productivity Killers Of C-level Leaders (And How To Eliminate Them)

The Top Productivity Killers Of C-level Leaders (And How To Eliminate Them)

I was meeting with a CMO who indicated he had over 1,500 emails in his inbox. To better understand what the productivity killers are, I turned to the CMO of Workfront, a cloud-based enterprise work management company. What follows is a summary of productivity killers that prevent leaders from maximizing their time and some thoughts on how to stop them from Joe Staples, the CMO of Workfront. Whitler: What are the top productivity killers? Status meetings. Tech that doesn't work. How To Stop The Productivity Killers Staples: 1. Automate the Work: The best way for marketers to avoid productivity killers is to use technology that will help them automate the work that is being done. Instead, a good work management software application will allow team members to effectively collaborate and to automate knowledge work from initial requests through to final completion of the project. A huge productivity killer is constantly going to your email inbox and wading through the barrage of messages – most of which aren’t essential.

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I was meeting with a CMO who indicated he had over 1,500 emails in his inbox. In the same meeting, the CEO of the firm said that he doesn’t have more than 40. Interestingly, I sent a similar email to both as a follow-up and the CEO responded within a few hours while the CMO didn’t. They both have different systems for driving productivity. In this case, one quickly responded to the email and moved on and the other either never saw the email or decided it needed no response.

Figuring out how to increase productivity is something on the list of most C-level leaders. To better understand what the productivity killers are, I turned to the CMO of Workfront, a cloud-based enterprise work management company. What follows is a summary of productivity killers that prevent leaders from maximizing their time and some thoughts on how to stop them from Joe Staples, the CMO of Workfront.

Kim Whitler: What research have you done to understand different productivity killers?

Joe Staples: We conduct an annual State of Work study that looks at a lot of productivity killers. I also regularly meet with hundreds of customers who provide great insight into the challenges they have in the workplace relative to efficiency and productivity.

Whitler: What are the top productivity killers?

Staples:

1. Overloaded inbox. This results from people who cc all; sales pitches; report summaries that you never read; etc.

2. Status meetings. These are so unproductive… except for the five minutes of the sixty-minute meeting where the person actually provides a status update.

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3. Cubical drive-byes. The friendly person who always, “just thought I’d stop by to say hi”.

4. Tech that doesn’t work. You go into a conference room for a video conference and spend the first ten minutes trying to get the technology to work.

5. The boss…

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