The Truth about Niche Social Networks and Why Your Business May Need Them

The Truth about Niche Social Networks and Why Your Business May Need Them

.” Facebook has lost 2.8 million users in the past year; and the vibe moving forward doesn’t point to ‘optimistic.’ Due to Facebook’s negligible privacy practices and ad revenue gluttony, digital consumers are increasingly turning to niche social media platforms to fuel their digital connections. There are a plethora of niche social networks and most cater to smaller, yet highly passionate and vocal consumers, united by specific topics or locations. Sites like Capsure are appealing because they offer an ad-free platform that focuses on enabling users to create genuine connections. This is the direction social media is headed; back to where it came from. These sorts of platforms create intimate environments geared towards private connections within a user’s network of friends and family. Considering the focus on real-life relationships, brands need to seriously rethink their social media efforts. Consider Unlikely Niches Too often, brands try to only target groups that are directly related to their offerings. The simplest method to finding such groups is to search Google using the following query: Social+media+network-for-[your industry] Find Sites with the Right Demographic To formulate an effective strategy, you need to know where your audience lives, and therefore align your efforts with networks that tout the correct audience demographics for your brand. When speaking to niche social media networks, storytelling is paramount as this can forge a community around a business’s identity and offerings. Take a moment to step away from all of that and focus more on building loyalty and word-of-mouth for your brand.

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Why Small Businesses Should Target Niche Social Networks

Social media is undergoing an identity crisis. After numerous public embarrassments surrounding fake news, technology addiction, and most recently, privacy concerns highlighted by the loss of 50 million user’s personal information to organizations like Cambridge Analytica, users have had enough.

In the court of public opinion, Facebook and other social media platforms are viewed in a negative light due to such scandals.

But long before these concerns reached a boiling point, consumers had a much less detrimental, but equally valid reason for developing disdain for these platforms: Ad fatigue.

Over the course of its existence, Facebook has become flooded with ads. This was even acknowledged by the company’s CEO in a post that informed audiences of an upcoming algorithm change:

“. . . recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other. . .”

Facebook has lost 2.8 million users in the past year; and the vibe moving forward doesn’t point to ‘optimistic.’

Due to Facebook’s negligible privacy practices and ad revenue gluttony, digital consumers are increasingly turning to niche social media platforms to fuel their digital connections.

There are a plethora of niche social networks and most cater to smaller, yet highly passionate and vocal consumers, united by specific topics or locations.

While the major social networks shouldn’t be wholly abandoned in favor of a niche-centric marketing strategy, to build a loyal, trusting, and more refined audience, brands should seriously consider a deep dive into such platforms.

Niche Social Networks Gain Popularity

With all the dissenting press surrounding the behemoth social networks, new opportunities are unfolding. Because of this new sense of urgent distrust, consumers are flocking to smaller networks that feature a more intimate setting.

This has given rise to a variety of networks such as Untappd which specializes in beer, the paranormal-focused Supernatural Connections, the family-oriented Life Cake, and board-driven sites like Capsure.

Sites like Capsure are appealing because they offer an ad-free platform that focuses on enabling users to create genuine connections. Capsure makes it possible to share personal moments in private with family and friends using photos,…

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