The Ultimate Social Media Roadmap: From Content To Conversion

The Ultimate Social Media Roadmap: From Content To Conversion

In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). So here’s how to get from content to conversation with our tried-and-true social media roadmap. Social Media Is Constantly New (And We’re Getting Older) There’s something new about social media every day. Our Social Media Roadmap Here is the step-by-step process we use to go from content — snackable bites of information posted on your social channels — to conversion. Start with content and work your way to the harder steps: conversation, collaboration, and conversion. Community Comes First I know … I just said content is first. Consider asking things like: What’s your biggest question about [industry]? Community + Conversation = Collaboration Collaboration is the 4th C, and if you’re doing good with community and conversation, this can be one of the easiest Cs on your social media roadmap. Conversions would be hard if you started out with posts about buying your things. Using Your Social Media Roadmap We truly believe the 5 Cs make up the Ultimate Social Media Roadmap and have seen it work firsthand for ourselves and our clients.

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In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media).

Why the name change? Because roadmaps are essential to get where you’re going.

So here’s how to get from content to conversation with our tried-and-true social media roadmap.

Ultimate-Social-Media-Roadmap

Social Media Is Constantly New (And We’re Getting Older)

There’s something new about social media every day.

  • New algorithm updates
  • Brand new social channels
  • Advanced filters
  • Modern layouts
  • Fresh data

I could go on and on.

If you’re older, like me, you need a process for applying foundational methods — kind of like applying makeup to put your prettiest face forward.

Women learn from our moms, BFFs, or makeup artists that we have to follow a step-by-step process to help our skin stay young, even as we continue to age.

I look at The Ultimate Social Media Roadmap as a similar step-by-step process.

In this post, we’ll lay out our exact social media roadmap and process for you.

Our Social Media Roadmap

Here is the step-by-step process we use to go from content — snackable bites of information posted on your social channels — to conversion.

  1. Content
  2. Community
  3. Conversation
  4. Collaboration
  5. Conversion

You may be able to get to one step without the other, but it’s doubtful. This roadmap works better as a cyclical map.

social-media-roadmap

Start with content and work your way to the harder steps: conversation, collaboration, and conversion.

Here’s how to layer your social media roadmap like a superstar …

Start With Content

The first C in the lineup is content. Why? Because content is the backbone of any social media strategy.

These days, the first C can be troublesome due to content shock — which is a term to explain the “noise” of marketing messages, and how we only have a finite amount of time to consume more and more of these messages.

Good content is what your READERS deem it to be; so it helps if your content is:

Content should be one of the first things you address when planning your social media roadmap because your content is the hook that will draw in, and help grow your community.

Without helpful content, your online audiences will likely be nonexistent, small, or uninterested in your business.

Community Comes First

I know … I just said content is first.

And that’s true because you need something to attract your audience. But really, you must always put your community first.

Use these six tips when managing your social media roadmap and community:

  1. When choosing your social media platforms, go where the people are, not where you want to be.
  2. Pay close attention to content; remove what falls flat and create more of what works (we do this weekly!).
  3. Figure out the “Rules of Engagement” with your community. When will you post? How fast will you respond? What do you do with trolls? And so on …
  4. Think Conversation (not campaign) — our…

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