With statistics suggesting thatmore than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit. Modern marketing teams can never ignore the power of social. Just creating video content is not enough. Focusing on creating video content that works is more important. Consumers want more of this. Hyper-personalization Hyper-personalization is where the big money in digital marketing is at. With more and more consumers using customization as a tactic to win and retain customers, it will be important than ever to center strategies around this. As tools and technology evolve, and as the consumer mindset changes, it is important for businesses to use these markers as insights to build a far more capable social media strategy. Social media marketers, you’re invited to join the growing discussion on how to effectively leverage social media for your brand. We’ve partnered with the Social Media Strategies Summit - San Francisco to give you access to a diverse conversation about the best social media marketing practices.
With statistics suggesting thatmore than 65 million businesses have a Facebook business page and there being over 3.03 billion active Social Media users, both businesses and consumers benefit.
Social Media Marketing is unceasingly proving to be successful and it has given traditional advertising a run for its money — thanks to the advanced metrics in this domain that now help marketers understand their audience’s preferences and purchasing behavior much better.
Modern marketing teams can never ignore the power of social. Given the evolving industry innovations and changing consumer habits, what should marketers keep in mind?
1. Video will be everything
With there being an increasing desire to focus on churning out engaging content using interactive methods, video is slated to be the next big thing for digital campaigns. With a growing mobile user base and lowered attention spans, one of the most effective ways to win at the social media game is with captivating videos.
Where would you even start? How can video drive leads for your company? Ryan Peña, Social Media Strategist, Be the Match, will share how his scrappy efforts at this February’sSocial Media Strategies Summit. Use code MARTECH15 at checkout and save 15% on your registration.
That brings in another…