TwitSnap? Twitter launches new camera feature to demote text

TwitSnap? Twitter launches new camera feature to demote text

Starting today, when you swipe left from the Twitter timeline, you’ll get the new camera that’s no longer buried in the tweet composer. After you capture some media (no uploads for now), you can overlay a location, hashtag or some words on a colored label. But what’s really special is that Twitter will show this media in a larger, more immersive format in the feed with the imagery appearing before the text in your tweet. Twitter isn’t launching Stories or some dedicated feed of photos to rival Instagram. But it wants to become a more real-time lens on the world rather than just an interpretation of it through people’s words. Tweet it! Rolling out to all of you over the next few days. A mini-swipe over and you can record video or audio-only live broadcasts without any Periscope branding (will that app just become Twitter Live?). You can choose between six colors for the TV news-style chyron overlayed on those tags that help Twitter route the content into the imagery carousels for its different What’s Happening sections. But shifting toward visual communication without debasing itself to chase the Stories trend could make Twitter more comfortable for a world that increasingly talks through images.

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Twitter is rolling out the redesign to its camera feature TechCrunch reported on a month ago that’s designed to let you capture photos, videos and live footage and connect them to global conversations. Starting today, when you swipe left from the Twitter timeline, you’ll get the new camera that’s no longer buried in the tweet composer. After you capture some media (no uploads for now), you can overlay a location, hashtag or some words on a colored label. But what’s really special is that Twitter will show this media in a larger, more immersive format in the feed with the imagery appearing before the text in your tweet.

Twitter isn’t launching Stories or some dedicated feed of photos to rival Instagram. But it wants to become a more real-time lens on the world rather than just an interpretation of it through people’s words. The enhanced camera could get more people shooting media, which could make Twitter more accessible to new users daunted by walls of text. More visual content also makes it easier to slip more visual ads into the feed.

See it? Tweet it! Our updated camera is just a swipe away, so you get the shot fast. Rolling out to all of you over the next few days. pic.twitter.com/moOEFO2nQq

Twitter tells me it’s not giving tweets created with the camera an algorithmic boost in the main timeline. But a spokesperson told me its combined human and technology…

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