Twitter wants to weaken trolls

Twitter wants to weaken trolls

The social company will demote trolls' tweets in search results and public conversations, which is one of the main ways Twitter users see messages from those they don't follow. Demoting trolls' tweets can make Twitter's users more comfortable browsing and posting content to the platform. Because tweets from trolls are buried, users quickly flipping through various conversations on their feeds may not encounter as many tweets from trolls. In testing markets, Twitter's new approach led to 8% fewer abuse reports from conversations and a 4% drop in abuse reports from search. This could encourage a more positive environment on the social platform, helping Twitter retain users who might have otherwise turned to Instagram or Facebook to share content. Trust is timely. The Digital Trust Report, a brand new report from Business Insider Intelligence, examines consumers' perception of major social platforms. These insights help brands and marketers make informed decisions about where to spend their marketing and branding dollars. All of the information in this survey comes from our proprietary BI Insiders panel, made up of more than 15,000 specially selected and recruited Business Insider readers. Users were most apt to share content they found there, which, together with its massive audience and high engagement, makes it the right platform to maximize reach.

Twitter’s shareholders want to turn the company into a user-owned co-op
Lularoe’s Leggings ‘Rip Like Wet Toilet Paper,’ And Now They’re Paying For It
Twitter Inc’s Brain Drain Continues

This story was delivered to Business Insider Intelligence “Digital Media Briefing” subscribers hours before appearing on Business Insider. To be the first to know, please click here.

Twitter announced it’s going to greater lengths to curb harassment on its platform by tempering the visibility of trolls’ tweets. Beginning this week, Twitter will begin using algorithms to identify accounts that exhibit “troll-like behavior” — for example, repeatedly tweeting or mentioning users who don’t follow accounts back, or using many irrelevant hashtags in tweets. The social company will demote trolls’ tweets in search results and public conversations, which is one of the main ways Twitter users see messages from those they don’t follow.

Digital Trust Among Social Platforms
  • Facebook
  • Twitter
  • Google+
  • Buffer
  • Pinterest
  • LinkedIn
BI Intelligence

Clamping down on trolls’ tweets highlights Twitter’s ongoing struggle with policing divisive and spammy content on its platform. Russian trolls used the platform to spread over 200,000 inflammatory tweets in an effort to influence the 2016 US presidential election, for example. And among popular news and current event websites, 66% of tweeted links are shared by suspected bots, according to Pew Research Center.

These figures help explain why only 13% of respondents indicated they believe Twitter is the safest social platform to participate in or post on, according to exclusive data from Business Insider Intelligence’s 2017 Digital Trust Survey.

Demoting trolls’ tweets can make Twitter’s users more comfortable browsing and posting content to the platform. The change means users are less likely to encounter abusive tweets. Because tweets from trolls are buried, users quickly flipping through various conversations on their feeds may not encounter as many tweets from trolls. In testing markets, Twitter’s new approach led to 8% fewer abuse reports from conversations and a 4% drop in abuse reports from search.

And it could reduce the number of harassing tweets posted by trolls. Because of the potential of being demoted in conversations and search results, some trolls may halt posting harassing…

Pin It on Pinterest

Share This